Downers Grove, IL—Sports nutrition specialist Optimum Nutrition is celebrating its 30thanniversary.

"Over the course of three decades, Optimum Nutrition has had a singular mission to deliver sports nutrition products that will help our athletes achieve their personal goals," said Alpesh Patel, senior vice president of global marketing for Optimum Nutrition and Isopure. "That fuels our unrelenting commitment to innovation, consistent quality and ingredient transparency."

Founded in 1986, Optimum Nutrition is said to be a pioneer in the sports nutrition space. In 2000, it brought to market one of the first instantized BCAA powders. Five years later, the company launched a groundbreaking “slow protein” made with only casein protein sources. The company kept the innovation rolling in 2010, with new "anytime energy" products that did not contain high levels of caffeine. The firm offers sports nutrition products in nearly every category, from pills to powders to bars.

The company is marking its 30thanniversary with various promotions, including offering Optimum Nutrition Gold Standard 100% Whey in Birthday Cake flavor for a limited time. Packages will include information about how shoppers can participate in the Gift of Fitness 30 Year Anniversary Giveaway through Oct. 31, 2016. Other promotions will roll out throughout the year.


Published in WholeFoods Magazine Online, 7/14/16