Todd Pauli of 24 Stories Marketing and WholeFoodsEditor-in-Chief Maggie Jaqua sit down with Ed Fletcher ofNative Botanicals, Inc., to discuss the science of wildcrafting, the challenges wildcrafters face, pressing sustainability issues, and what industry members are doing to help safeguard the supply chain. Tune in to hear what actions suppliers, brands, retailers, and consumers can take to make a positive difference.