What’s Selling is a monthly review of the best-selling products determined from unit sales at six natural products stores around the country, rotated from a base of selected stores. The intention is to provide indications of sales trends.

Retailers: Give your store a chance to shine! Participate in our Monthly What's Selling Column

Questions? E-mail: jasmineburroughs@wfcinc.com.

Nature’s Corner, Burlington, IA (1,500 ft²)

SUPPLEMENTS: NOW Foods, Vitamin D;
Solgar, Formula VM 75 Tablets;
MäritzMayer Laboratories, Garcinia Cambogia

FOOD: NOW Foods, Almonds;
Chia Seeds, Bulk;
Georgia Nut Company, Mixed Nuts

HABA: Dr. Bronner’s, Peppermint Castile Liquid Soap;
Tom’s of maine, Toothpaste;
JASÖN, Deodorant

BEVERAGES: Eternal Water, Water;
Martinelli’s, Apple Juice;
Blue Sky, Soda

UP & COMING: Simply Soothing, Bug Soother;
Bach, Rescue Remedy Natural Stress Relief;
Curcumin, All Brands


Yareck’s Natural Foods, Charleroi, PA (1,000 ft²)

SUPPLEMENTS: NOW Foods, Vitamin D;
MegaFood, Blood Builder;
Garcinia Cambogia, All Brands

FOOD: Calbee, Snapea Crisps;
Late July, Multigrain Snack Chips;
SkinnyPop, Full Line

HABA: Deodorant Stones, Thai Deodorant Crystals;
Miracle II, Full Line;
NOW Foods, Xyliwhite Toothpaste, Full Line;

BEVERAGES: Reed’s, Cabernet Grape Kombucha;
Essentia, Water;
Zevia, Cola

UP & COMING: Crimson Creek, Local Honey;
Good Greens, Chocolate Mint Protein Bars;
Barlean’s, Chocolate Silk Greens


Nutrition Power, Lawrenceville, GA (1,500 ft²)

SUPPLEMENTS: Greens, All Brands;
Probiotics, All Brands;
Omegas, All Brands

FOOD: Gluten Free Breads, All Brands

HABA: Essential Oils, All Brands;
Body Oils, All Brands

BEVERAGES: Water, All Brands


Main Street Market, Rapid City, SD (3,000 ft²)

SUPPLEMENTS: Innovavue Technologies, Garcinia Cambogia;
Cogent Solutions, Baxyl, Hyaluronan;
Nutraceutical, Solaray, Multidophilus 12

FOOD: Udi’s, White Sandwich Bread;
Alta Dena Dairy, Goat Cheddar;
Dr. Bronner’s, Virgin Coconut Oil

HABA: NOW Foods, Lavender Oil;
Montana Emu Ranch, Emu Oil;
Tate’s, Natural Miracle Conditioner

BEVERAGES: Reed’s, Goji Ginger Kombucha;
Mamma Chia, Blackberry Hibiscus;
Vita coco, Pure Coconut Water

UP & COMING: Gummy Supplements, All Brands;
Paleo Diet Items, All Brands


Gregory’s Wheat Shop, Bountiful, UT (2,200 ft²)

SUPPLEMENTS: Barlean’s, Fish Oil;
Garden of Life, Vitamin Code;
Garden of Life, Perfect Food Powder
HABA: French Transit, Crystal Deodorant Stick;
NOW Foods, Cocoa Butter Lotion;
MyChelle, Creamy Pumpkin Cleanser

BEVERAGES: Millennium Products, Citrus Kombucha;
Amy & Brian Naturals, Coconut Water with Lime;
Cheribundi, Tart Cherry Raspberry Drink

UP & COMING: Redmond Clays, Full Line;
Jovial Foods, Einkorn;
Butterfly Express, Essential Oils

Sundance Natural Foods, Eugene, OR (3,900 ft²)

SUPPLEMENTS: Carlson Labs, Very Finest Fish Oil, Lemon Flavor;
Quantum Health, Thera Zinc Elderberry Lozenges;
Ultra Laboratories, Emerald Labs, B Healthy

FOOD: Thai Kitchen, Coconut Milk;
Cottage Grove Farmhouse Bakery, Dakota Bread;
Nature’s Path, Que Pasa Blue Corn Tortilla Chips

HABA: Veriditas, Lavender Essential Oil;
Sappo Hill, Oatmeal Soap;
Natracare, Panty Liners

BEVERAGES: Edward and Sons, Nature Factor Coconut Water;
Millennium Products, GT’s Kombucha;
Harmless Harvest, Coconut Water

UP & COMING: Surata Soyfoods, Firm Tofu;
Edward and Sons, Nature Factor Coconut Water;
R.W. Knudsen Family, Lemon Recharge

Published in WholeFoods Magazine, October 2014