What’s Selling is a monthly review of the best-selling products determined from unit sales at six natural products stores around the country, rotated from a base of selected stores. The intention is to provide indications of sales trends.

Retailers: Give your store a chance to shine! Participate in our Monthly What's Selling Column

Questions? E-mail: kaylynnebner@wfcinc.com.


Healthy Horizons, Hammond, IN (3,500 ft2)

SUPPLEMENTS: Solaray, Mega B-Stress;
Himalaya Herbal Healthcare, StressCare;
Nature’s Plus, Source of Life Gold

FOOD: Nutiva, Organic Hempseeds;
Follow Your Heart, Veganaise;
Beanitos, Black Bean Chips

HBC: Simply Birgit, Lotion;
Topical BioMedics, Topricin;
NOW Foods, Coconut Oil

BEVERAGES: Guayaki, Organic Yerba Mate;
Marley Beverage Company, Marley’s Mellow Mood;
Evamore, Water

UP & COMING: Texas Tamale Company, Black Bean Tamales;
Go Max Go Foods, Cleo’s Peanut Butter Cups;
Sol Cuisine, Veggie Breakfast Patties


Sage Health Foods, Brooklyn, NY (2,500 ft2)

SUPPLEMENTS: L.A. Naturals, B12 Drops;
Advanced Nutrition By Zahler, BioDophilus;
Bluebonnet Nutrition, Liquid Calcium Magnesium Citrate
Plus Vitamin D3 (Blueberry)

FOOD: Food For Life, Ezekiel 4:9 Breads;
Bob’s Red Mill, Flaxseed;
INBalance Health Corp., Cherry Chocolate INBar

HBC: derma e, Vitamin E Skin Oil;
JASÖN, Aloe Vera 84% Shampoo;
Argan Oil (All brands)

BEVERAGES: Higher Living, Hibiscus Bliss;
REED’S Inc., Ginger Brew;
ZICO, Coconut Water

UP & COMING: Advanced Nutrition By Zahler, UTI Revolution;
Advanced Nutrition By Zahler, Prenatal+DHA;
Advanced Nutrition By Zahler, AllergEase


Sue’s Super Nutrition, Harrisonburg, VA (4,100 ft2)

SUPPLEMENTS: ReNew Life Formulas, Probiotic Supplements;
Meta Labs, Raspberry Ketone Slim/Lean

FOOD: Riven Rock Farm, Grass Fed Meats;
Alvarado Street Bakery, Diabetic Lifestyles Low Glycemic for
Redmond Trading Co., Real Salt

HBC: Nubian Heritage, Full line;
Dr. Bronner’s, Full line;
Naturtint, Full line

BEVERAGES: Knudsen & Sons, Inc., Spritzers;
Millennium Products, Inc., GT’s Kombucha;
Natural Brew, Sodas

UP & COMING: Irwin Naturals, Full line;
Caleb Treeze, Stops Leg & Foot Cramps;
Nutiva, Coconut Oil


Bonanza Health Foods, Billings, MT (2,200 ft2)

SUPPLEMENTS: Irwin Naturals, Full line;
Liquid Health, Complete Multiple;
Nature’s Way, Adult Multi-Vitamin Gummy

FOOD: GF Harvest, Oats;
Three Bakers, Gluten Free Bread;
The Really Great Food Company, GF Mixes

HBC: derma e, Evenly Radiant BB Crème;
California Baby, Bubble Baths;
 Heel, Traumeel

BEVERAGES: REED’S Inc., Virgil’s Root Beer;
Crystal Geyser Water Co., Tejava;
Coconut Water (All brands)

UP & COMING: Saffron Supplements (All brands);
Twinlab, Bariatric Support Chewable Iron;
Irwin Naturals, Sunny Mood


Wheatsville Food Coop, Austin, TX (8,200 ft2)

SUPPLEMENTS: Garden of Life, RAW Protein line;
HealthForce Nutritionals, Vitamineral Green;
Bloom Herbal Organics, Bloom Allergy Relief
FOOD: Once Again Nut Butter, Almond Butter;
Earth Balance, Vegan White Cheddar Flavor Popcorn;
Stahlbush Island Farms, Frozen Blueberries

HBC: Dr. Bronner’s, Liquid Castile Soaps;
Acure Organics, Facial Care line;
Everyday Minerals, Full line

BEVERAGES: Daily Greens, Raw Cold-Pressed Juice;
Harmless Harvest, Raw & Organic Coconut Water;
Essentia Water, Inc., Water

UP & COMING: Morels the Vegan Butcher, What a Jerky!;
100th Monkey Mushroom Farm, Mushroom Kits;


Healthy Nut, Susanville, CA (3,000 ft2)

SUPPLEMENTS: NOW Foods, Vitamin D-3;
Garden of Life, RAW Probiotics line;
Nutraceutical Corp., Solaray Liver Blend Sp-13
FOOD: Bob’s Red Mill, Chia Seeds;
Bliss Unlimited, Luna & Larry’s Organic Coconut Bliss;
Premier Organics, Artisana Raw Organic Coconut Oil

HBC: Nubian Heritage, African Black Soap;
Topical BioMedics, Topricin;
Dr. Bronner’s, Peppermint Castile Soap

BEVERAGES: REED’S Inc., Extra Ginger Brew;
Amy & Brian Naturals, Coconut Juice;
Zevia, Sodas

UP & COMING: Nature’s Way, Alive! Adult Multi-Vitamin Gummy;
Organix South, Naked Organix Neem Body Butter;
Country Life, Aller-Max

Published in WholeFoods Magazine, May 2013