What’s Selling is a monthly review of the best-selling products determined from unit sales at six natural products stores around the country, rotated from a base of selected stores. The intention is to provide indications of sales trends.

If your store is interested in being included in our What’s Selling Column, e-mail: kimberlywilliams@wfcinc.com.

Utopian Marketplace, Montague, MI (4,000 ft²)  

SUPPLEMENTS: NOW Foods, Turmeric & Bromelain;
Nutraceutical Corporation, Solaray Bromelain/Turmeric;
KAL, Vitamin D 1,000 I.U. Chewable;
NOW Foods, Super Enzymes;
Carlson Laboratories, Fish Oil (All)

FOOD: Crunchmaster and TH Foods, Inc., Crackers (All);
Sami’s Bakery, Millet & Flax Bread;
Turtle Mountain, So Delicious Coconut Milk (All)

HBC: Indigo Wild, Zum Bar Soaps (All);
Locally Produced Soaps;
Dr. Bronner’s (All)

BEVERAGES: Millenium Products, GT’s Kombucha;
Knudsen & Sons, Inc., Spritzers (All);
TAZO, Iced Teas (All)
UP & COMING: Larenim Mineral Makeup (All);
Coconut Oil

Village Natural Market, Bronxville, NY (3,000 ft²)

SUPPLEMENTS: Solgar, Inc. (All);
Jarrow Formulas (All);
Megafood (All)

FOOD: Applegate Farms, (All);
Amy’s Kitchen, Inc.. (All);
Glutino Food Group (All)

HBC: Dr. Hauschka Skin Care (All);
Zia Natural Skincare (All);
Burt’s Bees (All)

BEVERAGES: Knudsen & Sons, Inc. (All);
Bossa Nova Superfruit Company (All);
Honest Tea

Nature’s Touch Nutrition, Roswell, GA

SUPPLEMENTS: New Chapter, Zyflamend;
Enzymatic Therapy, Adrenal Stress End;
Vibrant Health, Green Vibrance

HBC: Tate’s, Natural Miracle Conditioner;
Source Naturals, Skin Eternal Cream;
derma e, Microdermabrasion Scrub

BEVERAGES: Reed’s, Virgil’s Root Beer;
CytoSport, Fast Twitch RTD;
ISS Research, OhYeah! RTD

UP & COMING: Wisdom, Yerba Mate Tea;
Rocky Mountain Grain Products, Hemp Hearts;
Natural Factors, BioSil

Wealth of Health, Idaho Falls, ID (4,000 ft²)

SUPPLEMENTS: Nature’s Way Products, Alive!;
Enzymatic Therapy, Smart Q10 Chewable CoQ10

FOOD: Udi’s Gluten Free Foods, Bagels (All);
Zevia, Soda (All);
Dave’s Killer Bread, 21 Whole Grains

HBC: CamoCare Organics, Under-Eye Therapy;
Xlear, Toothpaste (All);
Deodorant Stones, Thai Deodorant

BEVERAGES: Zevia, Soda (All);
Reed’s, Ginger Brew (All);
Dynamic Health, Black Cherry Concentrate

UP & COMING: Udi’s Gluten Free Foods, Cinnamon Raisin Bread; Udi’s Gluten Free Foods, Cinnamon Raisin Bagels;
Coco Charlotte, Gluten-Free Pie Crust

Natural Grocers by Vitamin Cottage, Lakewood, CO (12,000 ft²)

SUPPLEMENTS: NOW Foods, Whole Psyllium Husks;
Natural Factors, Coenzyme Q10 100 mg;
Barlean’s Organic Oils, Fish Oil Capsules

FOOD: The Buffalo Guys, Grand Buffalo;
Newman’s Own, Organic Olive Oil Extra Virgin;
Small Planet Foods, Cascadian Farm Blueberries;
Stahlbush Island Farms, Frozen Blueberries

HBC: NOW Foods, Jojoba Oil;
Dr. Bronner’s, Peppermint Liquid Soap;
Topical BioMedics, Topricin

BEVERAGES: Amy & Brian Naturals Inc., Coconut Juice;
inner-co, Power Packed Probiotic Kefir;
Kombuchas, (All)
UP & COMING:  Farmer’s Market Foods, Organic Pumpkin;
Food Should Taste Good, Tortilla Chips (All);
Chocolove, Almonds & Sea Salt in Dark Chocolate

Anacortes Health and Nutrition, Anacortes, WA

SUPPLEMENTS: NOW Foods, Vitamin D-3 2000 IU;
NOW Foods, C-1000;
NOW Foods, Calcium & Magnesium

FOOD: Bragg Live Foods, Inc., Bragg Apple Cider Vinegar;
Endangered Species Chocolate, Chocolate (All);
Udi’s Gluten Free Foods, Bread (All)

HBC: Tom’s of Maine, Toothpaste (Full-Line);
NOW Foods, XyliWhite Refreshmint Toothpaste Gel;
Burt’s Bees, Lip Shimmer (All)

BEVERAGES: Millennium Products, GT’s Synergy Kombucha;
Harvest Bay, Original Coconut Water;
Zevia, Cola
UP & COMING:  NOW Foods, Hyaluronic Acid Moisturizer;
Barlean’s Organic Oils, Omega Swirl;
Udi’s Gluten Free Foods, Cinnamon Rolls

Published in WholeFoods Magazine, March 2011