Todd Pauli of 24 Stories Marketing and WholeFoodsEditor-in-Chief Maggie Jaqua discuss key focuses for the natural products industry, including addressing the debate over positioning plant-based protein in store, offering a look at supporting immune health beyond supplements, and recognizing the brands that had the greatest impact on business for natural products retailers, being honored in our 2021 Natural Choice Awards. Plus! Find out aboutWholeFoodsTrade Show Remix. For expanded coverage of these topics and more, check out theApril issue of WholeFoods Magazine.