Gilbert, AZ—Frictionless savings platform, SaveNaturally, is teaming up with national natural products distributor, Threshold Enterprises, to offer brands in the industry a unique, powerful solution to help expedite on-shelf sales velocity and optimize retail growth. The joint venture will blend SaveNaturally's sophisticated promotional technology with Threshold's extensive supply chain logistics to offer brands within the Threshold distribution network an opportunity to roll out the SaveNaturally savings tool to its consumers, allowing them to bypass traditional couponing methods and take advantage of instant saving directly. "Through this partnership, brands within Threshold’s extensive distribution network can deploy SaveNaturally’s frictionless savings tools directly to consumers," read the official statement from the SaveNaturally team. "The platform solves a critical challenge for growing natural product brands: ensuring that once products land on retail shelves, they actively move into consumer baskets."
SaveNaturally was specifically created for the natural products industry as a means of providing the most efficient delivery of savings to end customers while empowering brands with real-time sales visibility, customer LTV measurability, and AI-driven recommendations to maximize sell-in and promotional success. Recognized for their extensive supply chain efficiency and wide market reach, Threshold empowers brands to scale smoothly and successfully whil connecting high-growth consumer brands with major retailers, independent stores, and e-commerce platforms. Together, the collaborators will look to create a powerful platform ecosystem and equip brands with a sophisticated, data-driven backend featuring:
- Real-Time Visibility: Instant tracking of exactly what products are selling and where they are moving.
- Granular Measurability: Clear data distinguishing between new customers and returning buyers, alongside concrete tracking of customer Lifetime Value (LTV).
- AI-Driven Recommendations: Predictive insights that help brands maximize their wholesale sell-in and optimize promotional support for peak ROI.
The new technology will also serve as a solution to a critical challenge faced by growing natural product brands: ensuring that once products land on retail shelves, they actively move into consumer baskets.
