Dayton, OH—Sendayco LLC continues to expand its natural consumer products portfolio, which currently includesPure Body Naturals, DIY Beauty, and Emily’s Naturals. The latest acquisition: the skincare brand Reviva Labs. Established in 1973, Reviva Labs has an extensive range of cruelty-free, made in the USA products available to consumers through major retailers, professional spas, salons, and health food stores across the globe. 

Under the acquisition, the brand will continue to function as Reviva Labs and will keep key leadership in place with some members transitioning to new roles. This includes Reviva President William Levins, who will now assume the role of Vice President of Marketing. The move "will facilitate a seamless integration of Reviva Labs into Sendayco LLC’s operations, ensuring continuity and fostering innovation," the company reported.

“I am thrilled to join Sendayco LLC and take on this new role,” said Levins. “I look forward to contributing to the growth and success of Sendayco’s exceptional brands. This is an exciting opportunity to combine our strengths and continue delivering high-quality, natural skincare products to our customers.”

Manufacturing and distribution will be consolidated into Sendayco’s existing operations in Dayton, OH, which the company said will streamline production and logistics, ensuring quicker delivery and improved service for customers.

Troy Augustine, President of Sendayco, expressed enthusiasm for the deal:“Reviva Labs’ longstanding commitment to natural skincare aligns perfectly with our values and vision. This acquisition allows us to combine our innovative approach with Reviva’s rich heritage, delivering even greater value to our customers.”

Related: Reviva Labs Celebrates 50 Years

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