In 1988, Paul Newman founded a camp—The Hold in the Wall Gang Camp—for kids living with serious illnesses, according to the press release. With help from the sale of Newman’s Own salad dressings and the additional support of thousands of donors annually, the camp served more than 20,000 children and their family members on a yearly basis. Over the years, Paul and his supporters opened up similar camps around the world, now known as SeriousFun Children’s Network. These days, salad dressing again is still key to this effort; every bottle sold by Newman’s Own this summer will contribute additional profits to the cause.
Related: Healthy Hive Foundation Gives Back During #PollinatorWeek Salesforce, Eat. Learn. Play. Foundation Partner to Feed Oakland Families Pocono Organics Opens Farm to Public; Supports Community During COVID-19"Paul Newman wanted his legacy to be helping these children and their families reach beyond the limitations of their illnesses to experience the joys of childhood, and we're happy to continue in that mission," said Miriam Nelson, Acting President and CEO of Newman's Own Foundation, in the press release.
"With support from generous donors such as Newman's Own, SeriousFun Children's Network has helped children living with serious illnesses and their families discover joy, confidence and a new world of possibilities," added Blake Maher, CEO. "We are thankful for Newman's Own's continued support as we shift our efforts toward virtual programming, which allows us to connect with and support our campers and their families during this difficult time."