Secaucus, NJ—Thousands of natural products ingredients marketers, formulators and suppliers have their calendars marked for SupplySide East 2010, April 26–28 at the Meadowlands Exhibition Center. Here, they will have their choice of four educational tracks and numerous exhibits to visit.

The educational agenda includes several hot topics such as Sports Nutrition and Safe Supplements; Defining an Industry: Communicating with Allies and Critics; Development of a New Certificate of Analysis Guideline; Is FDA Spoiling the Liquid Supplement and Conventional Beverage Segment?; The ODS Strategic Plan: 2010-2014 and more. VendorWorks sessions are also planned, and over 200 companies are hosting exhibits.

New this year is SupplySide Connect (, a social networking site to help attendees meet up before and during the show. Upon signing into the network, attendees can search for other attendees and exhibitors,  share graphics, join groups or link to Facebook or LinkedIn accounts. The site can also be used to schedule meetings and plan education agendas.

Planned events also include an opening reception on Tuesday and an appreciation party on Wednesday.

Published in WholeFoods Magazine, April 2010