Corporate Description

Peter Gillham’s Natural Vitality believes that the general level of health Americans experience today is far from ideal. What is considered “normal” constitutes the acceptance of aches and pains, lack of energy, the aging process and a long potential list of nonoptimum conditions.

With the epidemic of obesity and diabetes in America, it is dawning even on the most reluctant that there is a relationship between what we put into our bodies and the level of health we experience.

In the last 70 years, the shift over to factory farming, both in produce and in livestock, has greatly contributed to the declining nutrient value of the food we eat. An example of this is the fact that you would need to eat five apples today just to get the same nutrients from eating one apple back in 1965!

It’s hard to imagine that with supermarkets filled with the variety of fruits, vegetables and meat that we have become used to in this country that we might be suffering the effects of malnutrition. But, we certainly feel it. It may be stress or low energy or trouble sleeping or headaches or indigestion or many other possible symptoms, but the bottom line is that our bodies are not getting the minerals and vitamins they need to function properly. At Natural Vitality, the core mission is to provide needed nutrition while at the same time working to remedy the root causes of poor health by encouraging a healthier, sustainable agriculture and a cleaner, safer environment.

Key Market Areas

• Magnesium (anti-stress, heart health, bone health, foundational sports nutrition, women’s health, sleep aid)

• Cal–Mag products

• Liquid multi

• Children’s liquid multi


• Whole-food energy shots

Main Products

• Natural Calm®

• Organic Life Vitamins®

• NutraRev!® (anti-aging)

• Osteo Calm® (bone health)

• Kids Natural Calm®Multi

• Natural Calm® Plus Calcium (sports formula)

• Energy28™ liquid whole-foods energizer

Key formulations. Peter Gillham’s Natural Vitality is best known for its flagship product Natural Calm, The Anti-Stress Drink. For over four years in a row, Natural Calm is the best-selling magnesium supplement in any form (SPINs 2010). Natural Calm is available from all leading distributors and is sold in natural products stores in America, Canada, Italy, Russia, the UK, Iceland and Norway.

1. Natural Calm, The Anti-Stress Drink, won the Vity Award for best single mineral as well as the Best of Supplements Award from Better Nutrition magazine for three years in a row. It is water-soluble, ionic and a proprietary formula for superior bioavailability. Organic flavors, sweetened with organic stevia. Vegan, gluten free, non-GMO.

2. Organic Life Vitamins is a premium multi in a highly bioavailable liquid. It has a good taste (organic raspberry and cranberry sweetened with organic stevia and organic agave) and contains significant amounts of a variety of important nutritional ingredients with a whole-food base of organic aloe vera plus 24 organic superfruits, veggies and fruits. Organic raspberry and cranberry flavor, sweetened with organic stevia and organic agave. Vegetarian, gluten free, non- GMO.

3. Osteo Calm is the only cal–mag formula that contains best-selling Natural Calm. It is paired with a very soluble and bioavailable calcium along with vitamins and ionic minerals for best calcium absorption. It is unique in the ratio of calcium to magnesium, which maintains healthy magnesium levels while avoiding a buildup of unassimilated calcium. Natural orange–vanilla flavor, sweetened with organic stevia and organic agave. Gluten free, non-GMO.

4. NutraRev is unique as a highly bioavailable combination of antiaging and antioxidant supplements. It is a new category of product combining Acetyl-L-Carnitine, CoQ-10, Alpha Lipoic Acid, D-Ribose, antioxidants, superfruits and berries plus vitamins into a formula sweetened with organic stevia and organic agave. Customers report increased energy. Natural berry flavor, sweetened with organic stevia and organic agave. Vegan, gluten free, non-GMO.

What’s New?

1. Kids Natural Calm Multi is a comprehensive multi designed for calm focus as well as complete nutrition. It includes 24 organic fruits and veggies, omega-3 DHA and EPA, vitamins and minerals, Natural Calm magnesium, calcium, amino acids and more. Organic orange splash flavor and sweetened with organic stevia and organic agave. Gluten free, non-GMO.

2. Energy28 from Peter Gillham’s Natural Vitality is a premiumliquid whole-food energizer. It features Golden Chlorella™ Omega, a complete nutrient-dense green food. Energy28 also includes 24 organic superfruits, veggies, sprouts and fruits, organic maca, Bioenergy RIBOSE™ and rhodiola. Energy28 has a natural berry flavor sweetened with organic agave and stevia. Perfect for a whole-food snack and sustainable energy supply for athletes. Vegan, gluten-free, non-GMO. Available in a display box of 15 single-serving nutri-packs.

8500 Shoal Creek Blvd., #208
Austin, TX 78757
Tel.: (800)446-7462
Fax: (818)847-1056
Year Founded: 1995

Key Executives:
Ken Whitman, president
Susan Whitman, executive vice president
Gerry Marshall, vice president business development

Published in WholeFoods Magazine, November 2010