New York, NY—Nielsen Global Connect announced in a press release that Jacqueline Woods will join the company as Chief Marketing Officer beginning December 1.

Woods will lead all aspects of global marketing, supporting the company’s transformation into an independent, publicly traded company.

She previously worked as CMO for the IBM Partner Ecosystem, where she focused on growing revenue, driving momentum in Cloud and AI technologies, and SaaS tech strategies to accelerate growth. Before that, she worked as CMO of IBM Global Financing. She earned her MBA at the University of Southern California, Marshall School of Davis, and earned her BS at the University of California, Davis.
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“Jacqueline is a marketing powerhouse in the technology sector whose background and experience will help our company accelerate our tech transformation,” said Pat Dodd, Chief Commercial Officer for Nielsen Global Connect. “We are inspired by her proven successes at IBM, Oracle, GE, Verizon and other Fortune 500 companies, and we are looking forward to modernizing our marketing approach under Jacqueline’s guidance.”

“I am humbled and excited to join the team, as we begin to create the next chapter of Nielsen Global Connect’s brand story,” said Woods. “I look forward to working with Nielsen’s talented teams to help shape a smarter market for the rapidly evolving world of global commerce.”