“We believe that probiotics are one of the key pathways to whole body wellness," said Michael Modjeski, VP of Sales and Marketing for Wakunaga of America. "Our goal is to provide information and resources that empower you to find the best way to make probiotics part of your healthy lifestyle.”
Features of the site include:
- ‘Concierge’ page. Consumers can take a short survey of questions related to health goals that results in curated articles, FAQs and product suggestions tailored to meet an individual's specific needs.
- ‘Ask the Experts’ page. Consumers can ask specific questions and receive a direct, comprehensive answer from a trio of experts. The question and its answer may also be posted on the site to help others.
- "Probiotics in the News” section. This page features links to key articles to help consumers stay up-to-date on the latest research.