Pete Plamannis the new president of Scottsdale, AZ- basedStyr Labs, an AI-based personalized nutrition company. He was most recently VP of innovation wellness solutions at UnitedHealthcare. Former Virgo CEOJohn Siefertwas named CMO.

Jill StaibjoinsWilliam Hood & Companyas a director based in New York. She had been VP of strategic initiatives for The Nature’s Bounty Co. where her global role focused on M&A, corporate development and growth strategy. During her tenure at Nature’s Bounty Co. she also held various operating leadership roles including managing the Nature’s Bounty, Pure Protein, Body Fortress and Met-Rx brands, as well as the company’s private label business.

Sarah Martinwas named Chief Scientific Officer forNaturexand will work from the company’s headquarters in Avignon, France. She had been with DuPont Nutrition Biosciences.

Mary Karpatiwas named southwest region sales manager for functional ingredients supplierBeneo, Inc.This is an expansion of its NAFTA sales and support team. Karpati had been regional sales manager at JM Swank LLC.

Kevin Farrjoined Irvine, CA-basedChromaDexas new CFO. He had been EVP and CFO at Mattel, Inc. His global brand experience includes American Girl, Fisher-Price, Hot Wheels and Thomas & Friends. ChromaDex’s flagship consumer product is TRU NIAGEN.

The Council for Responsible Nutritionappointed to its Supplement OWL advisory board:Jeff Brams, general counsel and VP, science and international,Garden of Life;Michael Cleary, Ph.D., director of research and development,SmartyPants;Mike Devereux, CEO,Nature's Way;Randy King, SVP, governance and compliance,New Chapter, Inc.;Carlotta Mast, executive director of content and insights,New Hope Natural Media;Steve Mister, president and CEO,CRN;Guru Ramanathan, Ph.D., chief innovation officer and SVP,GNC;Pam Walker, head of global sales, materials and ingredients,UL.

Published in WholeFoods Magazine December 2017