Zoup! Broth has announced a new packaging design for its gourmet broth offerings. Designed to pop on retail shelves, the updated logo features clean, black letters atop the brand’s signature orange color, while playful graphics denote the broth’s main ingredient—chicken, beef, veggies or shellfish, the company says. The “Good Enough to Drink” messaging on the label reinforces Zoup!’s position as a flavor-focused brand, while attribute call-outs like ‘No Artificial Ingredients,’ and ‘GMO Free’ make it easy for consumers to recognize Zoup! Broth as a better-for-you choice.

28290 Franklin Rd., Southfield, MI 48034, www.zoupbroth.com