Oklahoma City, OK—The Plant Based Foods Association (PBFA), Upton’s Naturals, and a founding board member of PBFA have teamed up with the Institute for Justice (IJ) to file a federal lawsuit challenging a new Oklahoma food labeling law as a violation of the First Amendment, according to a press release.
San Francisco, CA—What is the best placement for plant-based meat products? In December 2019, the Plant Based Foods Association (PBFA) launched a plant-based meat test with Kroger, to answer that question. The study involved 60 test stores in three states (Colorado, Indiana, and Illinois), which placed all plant-based meat in...
The Plant Based Foods Association (PBFA) has launched a plant-based meat test with Kroger, according to a press release. 60 Kroger stores across Denver, Indiana, and Illinois now sport three-foot plant-based meat sets within the conventional meat department. The goal is to measure the impact of changing plant-based meat placement...
Camden, NJ — As it continues to change its face in response to consumer demand for more healthy foods, Campbell Soup Co. is joining the Plant Based Foods Association (PBFA), the nation’s only trade group representing the fast-growing, plant-based foods sector. It is the first major food company to join the...
