As parts of the country are slowly beginning to reopen, people are anxious to know what the "new normal" will look like, says Daniel Lohman, CPSA, CPG, of Brand Secrets and Strategies. In his free webinar series, Lohman addresses what comes next for the natural products industry. Lohman notes that...
How do you set your business up for success during uncertain times? Daniel Lohman, CPSA, CPG, of Brand Secrets and Strategies, is answering that question in his webinar series. “Because of these uncertain times, a lot of brands are struggling to figure out what do they do next,” Lohman says.
As the nation adjusts to shelter-in-place orders necessitated by the rise in COVID-19 infections across the country, brands in the natural products industry are working hard to ensure that consumers have access to the products that can help them maintain a healthy lifestyle. Several webinars and podcasts have taken place...
Shoppers have virtually unlimited numbers of choices when it comes to where they shop and how they shop. It is therefore critical that they have consistent, clear, easy to understand messaging that resonates with shoppers. This all begins with where and how retailers merchandise key categories in their stores. The...
The 2016 election taught us a lot about our country. We learned that there were large groups of people who felt unappreciated and ignored for many years, and people who felt that their voices were not heard in this year’s election. I can boil this down just two single talking...
