Brands and retailers know millennial dollars are important to capture to ensure the future of the enterprise. According to The Brookings Institution, their generation accounts for more than $1 trillion of consumer spending power and will make up more than 75% of the American workforce by 2025 (1). In fact,...
[vc_row][vc_column][vc_column_text]No one generation thinks alike. Let’s just say that from the get-go. This four-part series aims to help retailers and those who are developing new products and services glean insights into how behaviors are shifting generationally and learn how to capitalize where opportunity is biggest. [caption id="attachment_58344" align="alignright" width="382"] Figure...
When the Baby Boom generation was born, between 1946 and 1964, those of ethnic background made up 28% of the U.S. population. By 1997, the first birth year for Gen Z, nearly half the country (47%) was of ethnic origin: Asian, Hispanic, multi-ethnic. Shortly, the United States will become a...
