The nutraceutical industry has seen plenty of changes over the past 5-10 years. The majority of these changes have occurred simply by the shift of behavioral traits between generations. Brands, like people, are shaped by generational characteristics. For example, they differ in personality traits, brand equity and the ability to...
Excuse me if I get a little personal this month. Writing the feature on boomers (I am one) reminded me of my dad (a mature) who I lost last July. This will be my first Father’s Day without him. It’s also coming up on a year since I started editing...
[vc_row][vc_column][vc_column_text]No one generation thinks alike. Let’s just say that from the get-go. This four-part series aims to help retailers and those who are developing new products and services glean insights into how behaviors are shifting generationally and learn how to capitalize where opportunity is biggest. [caption id="attachment_58344" align="alignright" width="382"] Figure...
Diane Ray, VP, strategic innovation, NMI (Natural Marketing Institute), Harleysville, PA, shares her thoughts on where the opportunity lies in the coming year. Boomers control the bulk of the wealth in the country yet everybody’s focused on millennials. Millennials will be the future and if you get them early and...
