store brand - Page 1 | WholeFoods Magazine

Store Brands Outpace National Brands in Unit Sales During First Half of 2026

Store brands reached a record 23.8% unit market share as consumers continued shifting toward private label, according to new PLMA data.

July 15, 2026

Kaitlin Bavaro, Multimedia Specialist

Store brands continue to gain momentum, surpassing national brands in unit sales during the first half of 2026.

Serving SNAP Shoppers

With one in eight Americans relying on SNAP for their nutritional needs, experts at Circana say this group represents a critical segment for retailers and manufacturers.

November 28, 2024

Richard Ortega, Associate Editor, WholeFoods Magazine

Take a look at how retailers can better appeal to the SNAP shopper demo.

Get Ready for PLMA's Private Label Trade Show 2024

The retail industry is prepping for the trade show taking place later this month.

November 12, 2024

Richard Ortega, Associate Editor, WholeFoods Magazine

Chicago will play host to this year's private label event on November 17-19.

"Store Brands Phenomenon" Sweeping Retail

Find out what categories are seeing the most private label growth.

July 24, 2024

Richard Ortega, Associate Editor, WholeFoods Magazine

Recent data shows sales of store brands could break records by year's end.

Private Brands Continue Growing

Retailer's private label offerings are catering to consumer needs and driving sales.

March 13, 2024

Richard Ortega, Associate Editor, WholeFoods Magazine

Despite growing concerns over inflation, store brands continue to see a rise in sales

Grocery, shopping cart and woman at shelf for vegetables at retail store.

PLMA Report: 64% of Gen Z Favor Store Brands

Check out findings from the new Private Label Manufacturers Association (PLMA) consumer research report.

December 1, 2023

WholeFoods Magazine Staff

The majority of Gen Z grocery shoppers “always/frequently” choose a place to shop due to its store brands, according to the Private Label Manufacturers Association (PLMA) consumer research report.

ECRM Deli, Bakery & More: 9 Trends to Watch

June 15, 2021

Nancy Trent

As the world slowly gets back to normal, so do our food shelves. ECRM hosted a Frozen Foods; Store Brand; and Deli, Dairy and Bakery program for companies within those categories to meet and present new and innovative products to buyers across all retail channels. "We were thrilled with the turnout...

6 Steps to Start a Private Label Brand

September 20, 2017

Maxine Bogle

Visit any local market and look in each aisle. It’s probably safe to say at least one will have and even feature the store’s very own natural or organic branded product. Though this may not seem like news, with $118 billion in sales for 2016, according to a recent Nielsen...