Dr. Jeffrey Bland, World-Renowned Nutritional Medicine Expert , “father of Functional Medicine”, and founder of Big Bold Health, a company on a mission to transform the way people think about one of nature’s greatest innovations — the immune system. Through Big Bold Health, Jeffrey is advocating for the power of Immuno-Rejuvenation to enhance immunity at a global level, often through the rediscovery of ancient food crops and superfoods. To get there, Jeffrey is building a network of small farms and suppliers throughout the US that take a clear stance on regenerative agriculture, environmental stewardship, and planetary health. Jeffrey’s career in health spans more than 40 years. A nutritional biochemist by training, he began in academia as a university professor. Jeffrey then spent three decades in the natural products industry, working alongside other pioneers. A lifelong educator, Jeffrey has traveled the world many times over in his role as the “father of functional medicine.” In 1991, he and his wife, Susan, founded The Institute for Functional Medicine. In 2012, Jeffrey founded another educational nonprofit called the Personalized Lifestyle Medicine Institute. Jeffrey is the author of The Disease Delusion: Conquering the Causes of Chronic Illness for a Healthier, Longer, and Happier Life, as well as countless additional books and research papers.