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Nancy Trent

Nancy Trent is a writer and speaker, a lifelong health advocate, a globe-trotting trend watcher and the founder and president of Trent & Company, a New York-based public relations and marketing communications firm. Trent & Company has a client roster of text book case studies of products, venues, books, films and experts in healthy lifestyles spanning traditional and alternative disciplines for wellness, beauty, fitness, nutrition and the environment.

nancy@trentandcompany.com

Articles

ARTICLES

Are You Part of the Trade Show Buzz?

October 3, 2018

Nancy Trent

[vc_row][vc_column][vc_column_text]Want to be the “it” ingredient at Supply Side? The consensus of successful marketers is to start thinking and talking about your news long before the event begins. If your brand is not being talked about before, during and after the show, your job isn’t done. Being well branded, having a...

Top Takeaways From Summer Fancy Food

August 3, 2018

Nancy Trent

[vc_row][vc_column][vc_column_text]We walk Summer Fancy Food, a show put on by the Specialty Food Association (SFA), annually to discover the best edibles to try. We look for what’s new, what’s gaining in popularity, what’s good for you, and what tastes good. As expected, avocado continues to trend as does any food...

Naturals Find Their Way Everywhere

June 20, 2018

Nancy Trent

It may already seem like a lifetime ago, but let’s look back for a moment at this year’s Natural Products Expo West. It sprawled with healthy goodness across the entire Anaheim Convention Center, which felt like its own naturals village. I was pleased to see the tried and true pioneers...

All Shades of Green Gifts and Home Furnishings

June 1, 2018

Nancy Trent

In the gift industry, planning starts right after the holiday season with a series of gift and home décor shows back to back, starting with Americas Mart Atlanta International Gift and Home Furnishings Market followed by LA Mart, Las Vegas Market and ending with NY NOW. Perhaps the most important take away...

Tastes of Tomorrow at the Winter Fancy Food Show

April 18, 2018

Nancy Trent

The best part of being at the seasonal Fancy Food show, which last took place this winter in San Francisco, is hearing the stories of the brands. Whether it’s a healthy ingredient, an “aha” moment, a family legend, a new convenience, an age-old indulgence — there are hundreds of reasons...

The Outdoor Industry Is Going Everywhere

March 23, 2018

Nancy Trent

Denver, CO — This is the year there could be no doubt that outdoor tipped its cool factor. The hipster ratio at the Outdoor Retailer + Snow Show, the largest U.S. trade show for the outdoor and winter sports industries — held seasonally in winter and summer — was as high...

What I Learned at the CBD Summit

March 7, 2018

Nancy Trent

Anaheim, CA — Chances are, if you are interested in what we learned at the CBD Summit held just before the opening of the Natural Products Expo, you know a thing or two about cannabinoids. Just in case this is your first foray into the high growth category, here are...

The Convergence of Health, Wellness and Technology

March 5, 2018

Nancy Trent

Our minds were blown away at the 2018 CES (Consumer Electronics Show) held the second week in January in not one but two convention centers across Las Vegas. If a quarter of the prototypes revealed on the show floor come to fruition in the next few years, life as we...

Produce Show 2017

February 5, 2018

Nancy Trent

It’s not just locavores that are driving the interest in localized fresh produce. Weather and transportation regulations are playing a part in keeping food eaten within miles of where it’s grown. At least that was the sentiment at the NY Produce Show late last year where I got to meet up...

Healthy Eating Crosses Lines

January 23, 2018

Nancy Trent

I haven’t stopping thinking about, hearing about and debating about the health trends I spotted at the annual Food & Nutrition Conference and Expo (FNCE) 2017 in Chicago. The roles of dietitians and nutritionists are becoming more closely aligned, while the lines between traditional foods and healthy foods continue to blur.

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