Netherlands—Innova Market Insights has announced its Top Trends in Dairy for 2021. The research shows that three trends are driving the market: immunity, functionality and mood. Product innovation, the company says, is geared towards consumers who care about natural nutrition. “There is clearly ongoing potential for the dairy market,” says...
Innova Market Insights has released its Top Trends for 2021, according to a press release. Transparency is the top trend: Brands are looking to meet ethical, environmental, and clean label consumer demands, and they’re marketing it using “creative, meaningful storytelling,” the press release. Ingredient provenance is increasingly important, particularly for...
Arnhem, Netherlands—In October 2020, Innova Market Insights released its annual Top Ten Trends report to gives retailers, brands, and manufacturers insight into consumer demands. Coming in at #5 on the list: Immune Health. Innova reported that anxieties over COVID-19 will continue to be a key focus for 2021 and beyond,...
Arnhem, Netherlands—Innova Market Insights has unveiled its annual Top Ten Trends report, according to a press release. The report gives retailers, brands, and manufacturers insight into consumer demands. The main takeaway: The COVID-19 pandemic has pushed consumers to focus on overall health and immunity, the press release says. Innova has...
Innova Market Insights latest Consumer Survey identifies key characteristics of Generation Z, Millennials, Generation X and Baby Boomers, with insights into the holistic nutrition approaches that can be tailored to these groups to help boost sales. Highlights of the findings, announced in a release titled Holistic Health Speaks to All...
