According to SPINS’ 2026 Trends & Predictions Report, the next chapter in CPG will be shaped by the intersection of ingredient choices, cultural exploration, rising interest in nutrient density, and a desire for everyday products that deliver more.

Explore 5 key trends from Innova Market Insights and how brands can adapt to changes in consumer demands and expectations—leading the next growth wave. 

Read up on all the latest news in the natural products industry.

Whole Foods Market’s Trends Council has unveiled its annual food and beverage trend predictions for 2026, highlighting a growing appetite for functional ingredients, elevated convenience, and products that reflect both creativity and conscious sourcing.

From driving engagement to converting viewers into loyal customers, experts say Amazon Live is reshaping the way products are discovered, sold, and trusted online. Here's how wellness brands can win.

What nutritional supplement trends are emerging for the active nutrition space? Elyse Lovett, Move Nutrition Editor, set out to answer that question at the SupplySide Global trade show.

Standout trends at BITE included sustainable skincare that nurtures both skin and the planet, science-driven beauty, restorative nighttime rituals, intimate wellness, and global impact. 

From AI-driven merchandising to premium preventive care, NACDS 2025 underscored the shift from reactive health to proactive wellness. 

Circana says the research provides a road map for brands to connect authentically and effectively with each generation.

The report marks the first trends forecast published by a CDMO.