Kind | WholeFoods Magazine

KIND Releases Flavor Frozen Treat Bar

July 3, 2023

Rebecca Viscomi

KIND introduces newest flavor of Frozen Treat Bars, with Chocolate Cherry Almond & Nut Frozen Treat Bars.

Health and Wellness M&A Update

March 18, 2021

Columbia West

PanTheryx, Inc. acquired the Goodgut digestive health brands of Greenteaspoon Inc. The terms of the transaction were not disclosed. Goodgut comprises prebiotic supplements manufacturing business and is based in Palo Alto, CA. PanTheryx is a biotechnology company that develops novel interventions for GI microbiome-related health conditions and is based in...

KIND Acquires Family-Owned Snack Company

December 2, 2020

WholeFoods Magazine Staff

New York, NY—KIND has entered into an agreement to acquire Nature’s Bakery, a family-owned company that sells snacks such as Fig Bars. A press release says that this will “build on KIND and Mars’ shared vision to build out a platform of brands and products that make wholesome snacking choices...

Mars to Acquire KIND North America

November 17, 2020

WholeFoods Magazine Staff

McLean, VA, and New York—Mars, Incorporated is acquiring KIND North America, according to a joint press release from Mars and KIND. The companies reported that KIND North America will join KIND International to create one organization that will function as a distinct and separate business within the Mars Family of...

KIND Launches KIND EQUALITY to Support Equal Rights Amendment

March 3, 2020

WholeFoods Magazine Staff

New York, NY—KIND has launched KIND EQUALITY, a multi-faceted program intended to support the Equal Rights Amendment (ERA), a constitutional amendment that would guarantee equal legal rights for all American citizens regardless of sex. It's part of KIND's multi-year Snack and Give Back project. A press release says that KIND...

KIND Launching Limited-Edition KIND Pride Bar

June 14, 2019

WholeFoods Magazine Staff

New York, NY —KIND Healthy Snacks (KIND) announced that the company is transforming its wrapper to launch the KIND Snack & Give Back Project, a multi-year program to inspire kindness and empathy. Through the project, KIND will showcase custom designs in support of communities that "haven’t received their fair share...

KIND Unveils Pop-Up, Mobile Index Showcasing Hidden Sweeteners

April 10, 2019

WholeFoods Magazine Staff

New York City, NY—KIND snacks is unveiling an augmented reality-enabled installation/pop-up called “Sweeteners Uncovered” in NYC and a national mobile index to showcase the multitude of different sweeteners and sugar sources hidden in top-selling snacks, according to a press release. The release cites a recent survey fielded by Morning Consult,...

KIND Petitions FDA To Update Nutrient Content Claim Regulations

March 15, 2019

WholeFoods Magazine Staff

New York—KIND Healthy Snacks filed a Citizen Petition urging the FDA to update the nutrient content claim regulation, according to a press release, which says that the current regulation looks at quantities of specific nutrients irrespective of the quality of the overall food, enabling food marketers to put health claims...

KIND Releases Report Predicting 2019 Food and Beverage Trends

December 5, 2018

WholeFoods Magazine Staff

New York, NY—KIND Healthy Snacks released its first annual forecast of the top 10 food and nutrition trends for 2019, according to a press release made yesterday. The report is a compilation of thinking from nearly 5,000 experts and practitioners within the food and beverage industry. The trends, in no...

Candy Giant Mars Takes Stake in KIND

November 29, 2017

WholeFoods Magazine Staff

New York, NY — Seeking to accelerate its growth outside the U.S., snack bar maker KIND LLC, is taking a minority stake from candymaker Mars Inc., which in turn is seeking to grow its share of the better-for-you treat market as consumers demand healthier snacks with more natural ingredients. KIND,...