Millennials - Articles | WholeFoods Magazine

2026 Forecast

Shaping the Shelf: The Trends Defining CPG in 2026

With consumer priorities evolving, the food, beverage, and wellness industries face shifting expectations around how people shop, eat, and support their health.

January 16, 2026

Scott Dicker

According to SPINS’ 2026 Trends & Predictions Report, the next chapter in CPG will be shaped by the intersection of ingredient choices, cultural exploration, rising interest in nutrient density, and a desire for everyday products that deliver more.

Innovas research shows that when it comes to food choices value for money becomes increasingly important to consumers

Innova's Top 10 Consumer Trends 2023

October 19, 2022

WholeFoods Magazine Staff

Arnhem, Netherlands—Innova released its Top Ten Consumer Trends report for 2023. The top-ranking consumer trend was value, according to the Market Insights report. This trend comes as consumers adjust to financial hardship and turmoil. Currently, consumers are exploring money-saving strategies, such as selecting more affordable products and cooking at home.

Boomers and Millennials: Conquering the Great Divide

August 1, 2020

WholeFoods Magazine Contributor

The nutraceutical industry has seen plenty of changes over the past 5-10 years. The majority of these changes have occurred simply by the shift of behavioral traits between generations. Brands, like people, are shaped by generational characteristics. For example, they differ in personality traits, brand equity and the ability to...

Generational Selling: Survey Reveals What Drives Consumers

August 27, 2019

WholeFoods Magazine Staff

Innova Market Insights latest Consumer Survey identifies key characteristics of Generation Z, Millennials, Generation X and Baby Boomers, with insights into the holistic nutrition approaches that can be tailored to these groups to help boost sales. Highlights of the findings, announced in a release titled Holistic Health Speaks to All...

Organic Sales Climb to "Unprecedented Levels"

May 17, 2019

WholeFoods Magazine Staff

Washington, DC--The U.S. organic market topped the $50 billion market for the first time, climbing to an unprecedented $52.5 billion in 2018, according to the 2019 Organic Industry Survey by the Organic Trade Association (OTA). That's a 6.3% increase over 2017. OTA announced in a press release that a new...

A Look Inside the Millennial Mind

July 23, 2018

Sebastian Krawiec

Brands and retailers know millennial dollars are important to capture to ensure the future of the enterprise. According to The Brookings Institution, their generation accounts for more than $1 trillion of consumer spending power and will make up more than 75% of the American workforce by 2025 (1). In fact,...

Walmart and Tasty Partner for Millennials

December 7, 2017

WholeFoods Magazine Staff

Walmart is partnering with Buzzfeed’s app Tasty aiming to attract new customers and millennial shoppers by linking to products in their videos. On Facebook, Tasty has nearly 91 million followers and their recipe videos have more than 65 billion views. Products that will be featured in the videos available to...

Amazon Continues To Challenge The Grocery Industry

November 21, 2017

WholeFoods Magazine Staff

2017 has been the year for Amazon. Earlier this year, the company merged with WholeFoods Market, which marked their entrance into the health and wellness sphere. Amazon’s next moves appear to be headed in the same direction. AmazonFresh (the online retailer’s grocery delivery service) announced a partnership with EatLove, a...

Millennial Parents Linked to Organic Sales Explosion

September 14, 2017

WholeFoods Magazine Staff

WASHINGTON, D.C. — As millennials enter their parenting years, the impact on the nearly $50 billion organic market could be transformative. “Exciting times lie ahead for the organic sector. This year's survey findings clearly show the positive relationship between organic and parenting,” said Laura Batcha, CEO and executive director of...

Message to Millennials: Embrace Failure

October 21, 2016

Jay Jacobowitz, President & Founder, Retail Insights

I squeaked through the public elementary and high school system during a time when it was still socially and culturally acceptable to win—and to lose—competitions like footraces, softball games, rope climbing, and spelling bees. Teachers still graded papers with embarrassingly bright red markers, highlighting areas needing improvement. At the time,...