The partnership will elevate sales and marketing for Victory Hemp’s ingredients, including V-70 Hemp Heart Protein and V-ONE Hemp Heart Oil, which will launch at the Institute of Food Technologists Conference in July 2020. The ingredients bring a neutral flavor and color, with all the nutrients found in hemp. AFS will provide marketing and sales presence, formulation expertise, and customer service.
Related: Exploring 5 Top Trends in Food Science CBD Sales Predicted to Grow, Market Analysis Finds Sustainable Business: Serving a Worthy PurposeChad Rosen, Founder and CEO of Victory Hemp, said in the release: “AFS has a well-earned reputation as a leader in the food ingredient space for the development of functional ingredients and working closely with their supply chains to scale them sustainably for all stakeholders. This partnership will allow Victory Hemp to apply all of our focus and resources on developing processing infrastructure and building a healthy supply chain as we work together to bring hemp back to the front row in American agriculture.”
Loretta Zapp, CEO of AFS, added: "As hemp continues to earn a more significant role in U.S. agriculture, and the demand for plant-based proteins continues to rise, we recognize the opportunity to develop new ingredients that can fully utilize the industrial hemp plant to deliver novel high protein ingredients. We are excited to partner with Victory Hemp Foods. We believe in their leadership, vision, and expertise in processing hemp seed and admire their deep commitment to this agricultural endeavor. We are excited about the team’s proven ability to design ingredients from the hemp heart that have compelling taste and notable formulation advantages. AFS is looking forward to bringing V-70™ Hemp Heart Protein and V-ONE™ Hemp Heart Oil to market."
AFS recently opened its Innovation Center at the University of Iowa's Bio-Ventures Research Park. There, AFS develops novel, natural, and organic ingredients that are highly scientifically qualified, Non-GMO, and GRAS (Generally Recognized As Safe – an FDA requirement for U.S. food and beverages). One of the primary goals at the new Innovation Center is to help foster the growth of plant-based science and develop solutions for plant-based foods.