Chicago, IL—Shoppers may now have an easier time identifying foods made with pulses thanks to a new seal launched at IFT by the Global Pulse Confederation of Dubai, United Arab Emirates.

Pulses are edible seeds from legume plants such as dried peas, beans, lentils and chickpeas. Typically, pulses are very affordable while being high in protein and fiber and low in fat. They are also very sustainable, since they require less water and nitrogen fertilizer to grow than other similar crops, making them in-demand ingredients in the health foods market.

Packaged goods that have pulses in the top five ingredients by weight and for which the formulation is at least 5% pulses can apply to use theMade with Pulsesseal. The Global Pulse Confederation believes displaying its seal will allow food manufacturers to tie their products to healthy, sustainable ingredients.

Several companies have already shown interest in acquiring the “Made with Pulses” seal, including Princes Food and Drink Group (Napolina and Batchelors brands), JM Grain, AGT Food and Ingredients and Floating Leaf Fine Foods. Products bearing the seal are expected to come to market later this year.


Published in WholeFoods Magazine Online, 7/22/16