Solana Beach, CA—Pure Organic has debuted a new look following its recent rebrand. With the new design rollout, the brand is donating $5,000 to No Kid Hungry to help children get access to meals.

"While our old packaging served us well, it was the quality and delicious taste of our products that made us a household name," said Gianna De Caro, Director of Brand Marketing and Innovation for Pure Organic. "This rebrand better showcases Pure Organic's personality by using clever language and bold color. The update will help us evolve the brand to stand out on shelf and allow us to better connect with consumers using our relatable, fresh voice."

The brand's new logo features a wink and a rainbow smile, which represent the brand's foundation in layered fruit bars, the brand announced. Made without preservatives, artificial flavors, and synthetic colors, the fruit snacks come in Raspberry Lemonade, Pineapple Passionfruit, and Strawberry Banana flavors.

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