The expansion makes use of an innovative concept and design, the press release says, explaining that it will feature an abundance of produce, house-made prepared foods, meats, cheeses, and specialty products. The customer-centric design, curbside pick-up, and same-day delivery will provide shoppers with greater accessibility to Alfalfa’s offerings. It will be carefully curated to serve Longmont’s community.
“Longmont is an amazing community steeped in history, with a rich and diverse culture. Our new design takes cues from this history and heritage while at the same providing a modern, safe and convenient shopping experience. We couldn’t be more thrilled to call Longmont our newest home.” said Mark Homlish, President and CEO, Alfalfa’s Market, in the press release. “It’s our goal to create a true neighborhood store, a place that serves as an inviting and welcoming gathering place for the local community.”
Related: Bringing Sales Home with “Buy Local” Earth Fare Founder and Investors Aim to Reopen 4 Locations 2019 Retailer of the Year: Rainbow BlossomThe store is expected to provide 65-75 new jobs, and a job fair is planned for mid-July.
“In a very short period of time, the way we think and live has changed,” Homlish continued. “We are excited about the opportunity to reinvent Alfalfa’s Market in a forward-looking and bold way, while providing good value to our customers and jobs to a community during this challenging time.”