Brands under the LIVEKINDLY co. portfolio offer consumers non-GMO, plant-based chicken alternatives. In addition to Fry Family Food Co., the portfolia includes LikeMeat and LIVEKINDLY Media, which is focused on embracing a sustainable and compassionate lifestyle. According to the press release, with these investments and an equity stake in PURIS Holding, a vertically integrated player of non-GMO, plant-based ingredients, the LIVEKINDLY co. owns and operates the entire value chain of production.
“This relationship with the LIVEKINDLY co. is Fry's vision continued,” Tammy Fry, International Marketing Director of The Fry Family Food Co., said in a press release. “We are thrilled to be part of this new company that is going to revolutionize the global plant-based food market. The agreement gives Fry’s the opportunity to bring to scale quality plant-based food products which means we reach more customers and change more hearts and minds.”
Wally Fry, Co-Founder of The Fry Family Food Co, added, “Fry’s has been a family-run business from day one when we first started making meat alternatives from our kitchen over 30 years ago. While we’ve grown over those three decades, moving into global markets and offering multiple product innovations, we’ve always remained family owned and run. We are all really excited about this venture and we see it as a coming together of like-minded brands to create a movement for change. The family is still very involved in the business and we will continue to create our award-winning products that our consumers know and love."