San Diego, CA—Chosen Foods, producer of avocado oil and avocado-inspired kitchen condiments, is revealing a new brand identity, which showcases the brand’s “cross-border heritage,” according to a press release. The redesign is intended to “ignite a passionate community united in the celebration of pure avocado.” It was designed in collaboration with Gestalt Brand Lab and Red Door Interactive.
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“Since 2011, we’ve gone down many interesting paths with our brand and it’s been hard to identify one clear direction” said Chosen Foods’ CEO Gabriel Perez Krieb. “This new evolution is essentially a culmination of the most important parts of our story and showcases a vibe that feels true to who we are in a way that we haven’t been capitalizing on. We are excited to continue providing consumers with simple ways to experience the culinary wonder that is, avocados.”

“We wanted to be intentional with this new direction and celebrate the roots of Chosen Foods,” said Chad Farmer, Executive Creative Director at Gestalt Brand Lab. “This new look is really a celebration of a geographic area that is so unique to Chosen Foods – the sand, the sun, the ocean, Baja- Mediterranean culture and lifestyle and of course, avocados. It all funnels into this authentic aesthetic that we’ve conceptualized for the new Chosen Foods.”