“We are thrilled to have Gone Green Tea join the Rodale Institute Approved line,” said Jeff Tkach, Chief Impact Officer at Rodale. “Rodale Institute is committed to improving the health of soil, people, and the planet bu growing the regenerative organic movement. The ability to spotlight brands like 4track tea, who go above and beyond in their regenerative practices, is a crucial part of that mission.”
Related: Regenerative Agriculture: 25 Things to Know Now Rodale Institute Establishes California Organic Center for Research, Outreach Organic Farmers Ask Congress to Enforce, Aid OrganicGone Green is a spring-grown sencha from Japan, named for the saturated green color of the tea, according to the release. Every tube or bag sold supports Rodale’s mission.
“We’re honored that Gone Green Organic Sencha has been recognized in this way,” said Rich Avella, founder of 4track. “The work Rodale Institute does is so inspiring, and their influence on the organic movement is massive.” The release calls Rodale the “birthplace of the organic movement in North America.”