Novato, CA-based Navitas Naturals started a tree-planting initiative affiliated with ONE TREE to plant trees in Peru (from where it sources many of its superfoods). Navitas has promised to raise $25,000 for conservation and preservation in Peru.

Cell-nique of Norwalk, CT has made a corporate entity under which its acquisitions will be housed. The parent company, Healthy Brands Collective Corporation owns Ooba Hibiscus Beverage, Cherrybrook Kitchen and Yumnuts. has reported that Israel’s official state kosher authority removed Orthodox Union from the list recognized and accepted in the Holy Land as Kosher Le’Mehadrin.

A new mobile application available for free from the Apple iTunes store lets users learn about nutrition while donating to The Organic Center with in-application purchases. MY FOOD FIGHT!, created by Field Fresh Apps, is designed to teach about the benefits of organic food and farming in order to fight obesity.

Palm Beach Gardens, FL-based Simpli OatShakes has been named the winner of the Food and Beverage Product Innovation Award given by the National Restaurant Association. The award is given to consumable products that deliver advancements in ingredients, preparation, processing and packaging.

Fair Trade USA, third-party certifier of Fair Trade products in the United States, is reporting sales of Fair Trade Certified products increased between the first and last quarters of last year by 75%.

An alliance between STAR-K Kosher Certification, Quality Assurance International (QAI) and The Non-GMO Project has allowed for the first ever non-GMO, kosher and organic triple audit, performed on Hain-Celestial Group’s WestSoy product line, in Boulder, CO by an auditor from STAR-K.

The Organic Valley network of cooperative farms welcomes three dairies run by the family of Chuck Eggert, founder of Pacific Natural Foods, Tualatin, OR. This move, according to the companies, will help ensure a stable market for the milk these farms produce.

Published in WholeFoods Magazine, May 2012