Domino Foods, Inc.



Domino Foods has introduced Born Sweet Zing Stevia Sweetener products—Zero Calorie Stevia Sweetener and 5 Calorie Stevia & Cane Sugar Baking Blend.

Zing Zero Calorie Stevia Sweetener is made with the stevia leaf and dextrose for a sweet taste with zero calories or artificial ingredients. Zing Stevia Sweetener also has a unique flavor profile with no aftertaste, and can be used in beverages or for sprinkling over foods. Zing Zero Calorie Stevia Sweetener is available in a 40-count carton of single serve packets, and for fulfillment in March 2015, in a spoonable 9-oz. jar. One packet, or 1/4 teaspoon, can provide the sweetening effects of two teaspoons of sugar.

Zing Baking Blend is made with stevia and cane sugar for a sweet taste with five calories per serving.  Zing Baking Blend bakes and browns like sugar in cakes and cookies so consumers can make lower calorie recipes while not losing any taste. Zing Baking Blend is available in a 20-oz. canister with an easy-pour spout for quick measuring and sprinkling, and it has a snap-close lid. One canister contains sweetness equivalent to 2.5 lbs of sugar.

Domino has created the Zing Stevia Sweetener brand with the millennial demographic in mind—younger shoppers searching for products with authentic ingredients without any sacrifice of taste. The company believes that the new brand will catch the interest of these youthful, well-
informed consumers.

Published in WholeFoods Magazine, December 2014