SPECIAL ADVERTISING SECTION Hot, new products that industry companies don’t want you to miss.



Banana Wave is the world’s first non-dairy, shelf-stable banana milk. As more people look to non-dairy products due to lactose intolerance and other well-documented health issues, plant-based beverages are hot. But it’s hard to find a replacement for milk that’s as satisfying - other plant-based milks have a thinner consistency and take “getting used to." But with Banana Wave, people love it the very first time. And it’s equivalent to a half banana per serving!www.bananawave.love



ONYX Black Garlic, the “Gummy Bear of Garlic,” is nearly odorless, sweet tasting, and gentle on the stomach. It contains 3x the antioxidant benefits of raw. It is self-fermented to develop its rich, sweet taste with savory undertones, black color and soft texture. Eat it straight from the jar as a supplement, add directly to salads, dips and sandwiches or add richness to pasta, pizza or soup!www.onyxblackgarlic.com



Once Again Nut Butter Maple Almond Butter is made from unblanched almonds and sweetened with pure maple sugar and vanilla. Once Again’s maple almond butter contains 6g of plant-based protein and is free of sodium, preservatives, cholesterol and trans-fat, plus it is Non-GMO Project Verified, gluten-free certified, vegan, Kosher, and part of the brand’s Honest in Trade program.www.onceagainnutbutter.com



Smart Baking Company Smartmuf’n is a chocolate-chip flavored breakfast item like a muffin top – but it packs a nutritious punch. At 90 calories, the gluten-free Smartmuf’n contains 12 grams of fiber and 9 grams of protein. Smartmuf’n comes frozen and can last up to a year in the freezer. It is manufactured with Smart Baking Company’s signature proprietary mix of natural ingredients in a gluten-free facility. It is also wheat-free, keto- and diabetic-friendly and non-GMO.www.smartbakingco.com




ORAL I.V. is an all-new, unique 2-ounce hydration activator shot. It is an all-natural, GMO-free, sugar-free, hydration product designed to work alongside existing hydration methods. Our minerals are sourced from natural raw materials to ensure that our electrolytes form perfectly and naturally. ORAL I.V. only contains sodium, potassium, magnesium and a blend of other natural trace minerals in purified structured water.
  • Helps Support Recovery*
  • Helps Fight Fatigue*
  • Great Incremental Product
  • Multiple Sections
  • Great Point of Purchase www.oraliv.com


MyPure are 100% certified organic, non-GMO, whole fruiting body mushrooms—exactly what‘s been used for thousands of years in holistic health systems in Asia. MyPure are REAL mushrooms that are part of the basidiomycete organism that grows above ground. The R.A.W. and C.L.E.A.N. certified MyPure line includes Maitake, Reishi, Lion’s Mane, Cordyceps and MycoMune, which is a powerful combination. Also available are 4x formulas, which deliver 4½ times higher doses.www.pureessencelabs.com



Bluebonnet Nutrition’s Ladies’ ONE & Men’s ONE Whole Food-Based Multiple Vegetable Capsules are a one capsule daily formula bursting with over 25 crucial vitamins, including all the coenzyme forms of the B vitamins, plus minerals, in addition to an organic whole food vegetable blend, a plant-sourced enzyme blend, and a unique female or male health blend to address the specific nutrient needs of each. Suitable for vegetarians, as well as being Kosher Certified by KOF-K and Non-GMO Certified by NSF True North Program. Available in 30, 60 and 90 counts.www.bluebonnetnutrition.com 



HRG80 Red Ginseng Energy from the Terry Naturally® brand of supplements features HRG80 red ginseng, specially grown using ultra-clean, pesticide free cultivation that makes it safe, reliable, and increases the amount of valuable compounds called noble ginsenosides. The result is a more powerful red ginseng that helps you stay resilient in the face of stress and feel energized all day long.*www.europharmausa.com




Earth Mama’s mini deodorants are made with the perfect balance of baking soda and magnesium. There are four in each box:Ginger Fresh Deodorant,Bright Citrus Deodorant, unscented Simply Non-Scents Deodorant, andCalming Lavender Deodorant. Formulated for sensitive skin, these are rated ONE on theEWG’s Skin Deep Cosmetics Database, the lowest hazard rating a product can achieve. NO artificial fragrance - just organic essential oils, organic beeswax that’s been ethically sourced in a bee-centric manner and NO propylene glycol, artificial fragrance, parabens or aluminum. Dermatologist tested and clinically tested for irritation.NSF/ANSI 305 certified by Oregon Tilth.www.earthmamaorganics.com



SalivaSure lozenges are clinically proven to increase saliva production, offering relief from dry mouth for patients suffering from or at risk for dry mouth. Saliva moistens the mouth, and that moisture helps you talk, eat, swallow and digest your food and keep your teeth and gums healthy. When the body fails to produce enough saliva, the arising condition is called xerostomia or, in everyday language, dry mouth. Available at your favorite drug store.www.scandinavianformulas.com





How do you like our new look? Ark Naturals’ Joint Rescue jerky chews are made with the same brilliant formula you trust… now available in a prettier package. Dogs crave the four delicious flavors: chicken, beef, venison, and lamb. Parents love seeing the results! Joint Rescue helps reduce inflammation, relieving aches and pain so your pup can run, jump and play - at any age.*www.arknaturals.com



Soft Chews are an all-in-one multi-vitamin for dogs, giving them the coat, skin, digestive, joint, heart, and immune support they deserve with an array of carefully selected all-natural and veterinarian-approved vitamins, minerals, and nutrients that fill potential gaps missing in their dog food.* Delicious as a treat, these replace the need for stand-alone salmon oil and probiotics for dogs.www.innovetpet.com


*These statements have not been evaluated by the Food and Drug Administration.These products are not intended to diagnose, treat, cure or prevent any disease.