What’s Selling is a monthly review of the best-selling products determined from unit sales at six natural products stores around the country, rotated from a base of selected stores. The intention is to provide indications of sales trends.

Retailers: Give your store a chance to shine! Participate in our Monthly What's Selling Column

Questions? E-mail: jasmineburroughs@wfcinc.com.

Burlington Health Food, Burlington, WI (1,000 ft2)

SUPPLEMENTS: MegaFood, One Daily;
New Chapter, Bone Strength Take Care;
Nordic Naturals, Ultimate Omega

FOOD: Food For Life, Ezekiel Bread;
Bragg Live Foods, Apple Cider Vinegar;
Alternative Baking Cookies, Full line

HABA: Dr. Bronner’s, Castile Soap;
Nubian Heritage, Raw Shea Butter Lotion;
Zion Health, Feet Treat Extreme

BEVERAGES: C2O, Coconut Water;
Eternal Water, Full line;
Conscious Mind Products, Karma Kombucha

UP & COMING: Hyalogic, HylaSoak;
MegaFood, Extinguish;
Joshua Tree, Healing Salve

Debra’s Natural Gourmet, Concord, MA (3,000 ft2)

SUPPLEMENTS: Jarrow Formulas, Ultra Jarro-Dophilus;
Carlson Labs, Super Omega-3;
Source Naturals, CoQ10 100 mg Twin Pack

FOOD: Eden Foods, Black Beans;
Wild Planet, Sardines in Water;
Tree of Life, Unsweetened Almond Milk

HABA: Weleda, EVERON Lip Balm;
Weleda, Skin Food;
Global Balance, Lemongrass Soap

BEVERAGES: Taste Nirvana, Coconut Water;
Millennium Products, GT’s Kombucha, Gingerade;
Millennium Products, GT’s Kombucha, Trilogy

UP & COMING: Beanfields, Bean and Rice Chips;
Miracle Noodle USA, Angel Hair Pasta;
Maple Hill Creamery, Yogurt

Ruth’s Nutrition, Huntsville, AL (1,200 ft2)

SUPPLEMENTS: Nature’s Plus, T Male;
Nature’s Plus, Source of Life Gold;
Bluebonnet Nutrition, CholesteRice;
Natural Factors, BioSil

FOOD: Reed’s, Ginger Chews;
Liz Lovely, Gluten-Free Cookies;
Rocky Mountain Grain, Hemp Hearts

HABA: DeVita International, Make up;
derma e, Deep Wrinkle Reverse Moisturizer

BEVERAGES: Stevita, Flavored Liquid;
Millennium Products, GT’s Kombucha;
Amy & Brian, Coconut Juice

UP & COMING: Garden of Life, RAW Fit;
Nutraceutical, KAL Blood Sugar Defense;
Nutraceutical, KAL Joint Guard

Wealth of Health, Idaho Falls, ID (6,000 ft2)

SUPPLEMENTS: Nature’s Way, Alive!;
EuroPharma USA, Terry Naturally Curamin;
EuroPharma USA, Terry Naturally SagaPro

FOOD: Udi’s Gluten Free, Full line;
Small Planet Foods, Muir Glen Tomato Products;
Blue Diamond Growers, Nut Thins

HABA: derma e, Full line;
NutraMarks, Inc., Life-Flo, Full line;
Dr. Bronner’s, Soap Bars

BEVERAGES: Reed’s, Kombucha;
Twinlab, Metabolife Green Tea Powder;
ISS Research, OhYeah! RTD

UP & COMING: EuroPharma USA, Terry Naturally Omega-7;
Wakunaga of America, Kyolic Kyo-Dophilus 9;
Nature’s Way, Primadophilus Optima Women’s

Wheatsville Food Co-op, Austin, TX (14,000 ft2)

SUPPLEMENTS:  Garden of Life, RAW Protein;
Natural Vitality, Natural Calm;
Sunfood Superfoods, Full line

FOOD: Udi’s Gluten Free, Pepperoni Pizza;
Organic Valley, Grassfed Raw Cheddar Cheese;
Earth Balance, Vegan Aged White Cheddar Popcorn
HABA: Mad Hippie, Facial Care;
Dead Sea Bath Salts (All brands);
Silver Botanicals, Silver Shield Deodorant

UP & COMING: Yellowbird Sauce, Full line;
Oriya Organics, SuperGreen Medley;
Nourish Organic, Bodycare

Huckleberry’s, Spokane, WA (20,000 ft2)

SUPPLEMENTS: Country Life, Benfotiamine;
Nordic Naturals, Vitamin D3 Gummies;
Country Life, Vegan D3

FOOD: Glutino, GF Crackers;
Tinkyada, Brown Rice Pasta;
Hatch Chile Co., Green Enchilada Sauce

HABA: Acure Organics, Face Care;
Giovanni Organics, 2chic (Full line);
Shepard Moon, Bath Salts & Oils

BEVERAGES: Guayaki, Classic Gold;
Millennium Products, GT’s Kombucha Synergy, Trilogy;
C2O, Coconut Water

UP & COMING: Veria ID, Face & Body Care;
Deep Steep, Hand Scrubs;
Garden of Life, RAW Fit Marley Coffee



Published in WholeFoods Magazine, April 2014