What’s Selling is a monthly review of the best-selling products determined from unit sales at six natural products stores around the country, rotated from a base of selected stores. The intention is to provide indications of sales trends.

Retailers: Give your store a chance to shine! Participate in our Monthly What's Selling Column

Questions? E-mail: colleenmorrison@wfcinc.com.


Burlington Health Foods, Burlington, WI (1,000 ft2)

SUPPLEMENTS: MegaFood, One Daily (All);
Nordic Naturals, Ultimate Omega;
New Chapter, Bone Strength Take Care

FOOD: NOW Foods, Flax Seed Meal;
Sami’s Bakery, Millet & Flax Bread;
Shelton’s Poultry, Inc., Free Range Ground Turkey

HBC: Dr. Bronner’s, Liquid Castile Soap;
Lafes, Deodorants;
Zion Health, Inc., ClayBrite Extra Natural Toothpaste

BEVERAGES: Eternal Water, Water;
REED’S, Inc., Virgil’s (Full Line)
Inko’s, Honeydew White Tea

UP & COMING: Hyalogic, HylaRub;
Nordic Naturals, Algae Omega;
Answers From Nature, Prolessterol


Harvestin’ Natural Foods, Westminster, MD (1,100 ft2)

SUPPLEMENTS: Life’s Fortune Vitamins, Full Line;
Relaxation Formula (Private Label);
Male Sexual Health Aids (All Brands)

FOOD: Chia, Hemp and Flax Seeds (Bulk);
Wisdom Natural Brands, SweetLeaf Sweet Drops Vanilla Crème;
Tom Sawyer Gluten Free Products, Flour

HBC: Dr. Gordsell’s, Skin Cream;
Dr. Bronner’s, Peppermint Liquid Soap;
derma e, Full Line

BEVERAGES: NOW Food, Real Teas;
Dynamic Health Labs, Tart Cherry Juice Concentrate;
Coffee Substitutes (All Brands)

UP & COMING: 35% Food Grade Hydrogen Peroxides;
Nature’s Plus, Ultra T Male;
Tahiti Trader, Organic Noni


Nature Basket, New Bern, NC (2,100 ft2)

SUPPLEMENTS: Life’s Fortune Vitamins, Full Line;
MegaFood, Full Line;
Nature’s Plus, Source of Life Gold, Full Line

FOOD: Amy’s Kitchen, Full GF Line;
Namaste Foods, Full Line;
Udi’s Gluten Free Foods, Full Line

HBC: Dr. Bronner’s, Full Line;
JÄSÖN, Shampoos;
derma e, Full Line

BEVERAGES: Sweet Leaf, Iced Teas;
Millennium Products, Inc., GT’s Kombucha;
Iceland Spring, Water

UP & COMING: Nordic Naturals, Full Line;
Natural Factors, Healthy Bone Factors


Huckleberry Garden Health Food, McCall, ID (1,100 ft2)

SUPPLEMENTS: Vitalyte, Sports Nutrition Products;
Natural Vitality, Natural Calm Plus Calcium;
Bio Nutrition, Pure Green Coffee Extract

FOOD: Nutritional Yeast (Bulk);
The Hain Celestial Group, Rice Dream Frozen Pies;
Chocolove, Almonds & Sea Salt in Dark Chocolate Bar

HBC: Nature’s Way, Boericke & Tafel Arniflora Arnica Gel;
Frontier Natural Products Co-op, Aura Cacia Lavender Essential Oil

BEVERAGES: Kombucha Wonder Drink, Asian Pear & Ginger;
Millennium Products, Inc., Synergy Trilogy;
Taste Nirvana, Coconut Water

UP & COMING: Jennies Gluten-Free Bakery, Macaroons;
Kinnikinnick Foods, S’moreables Graham Style Crackers;
Pamela’s Products, Whenever Bars 


Sierra Vista Vitamin, Sierra Vista, AZ (1,560 ft2)

SUPPLEMENTS: Nature’s Plus, Source of Life Gold line;
Irwin Naturals, Only One Liquid-Gel Multi;
Wakunaga of America, Kyolic Formula 109;
Positive Power Nutrition, Super Silica

FOOD: Barlean’s, Coconut Oil;
KIND, KIND Bars (Full line);
Raw Local Honey

HBC: NOW Foods, NOW Solutions Tea Tree Oil;
Nubian Heritage, African Black Soap

BEVERAGES: c2o, Pure Coconut Water;
Essentia Water, Inc., Water;
Kombucha (All brands)

UP & COMING:  Nutraceutical Corp, Solaray Fenugreek;
Green Coffee Bean (All brands);
Rhodiola (All brands)


Sunshine Natural Foods, Fair Oaks, CA (2,200 ft2)

SUPPLEMENTS: New Chapter, Full Line;
Source Naturals, Full Line;
Super Nutrition, Full Line

FOOD: Gluten Free (All Products);
Rice Chips (All Brands);
Grains and Beans (Bulk)

HBC: Annemarie Börlind, Full Line;
Nubian Heritage, Full Line;
Weleda, Full Line

BEVERAGES: Pomegranate Juice (All Brands);
Blueberry and Bilberry Juices (All Brands);
Bragg, Apple Cider Vinegar

UP & COMING: Green Coffee Bean Extract (All Brands);
Garden of Life, fücoTHIN;
Nature’s Plus, T MALE


Published in WholeFoods Magazine, January 2013