What’s Selling is a monthly review of the best-selling products determined from unit sales at six natural products stores around the country, rotated from a base of selected stores. The intention is to provide indications of sales trends.

Retailers: Give your store a chance to shine! Participate in our Monthly What's Selling Column

Questions? E-mail: colleenmorrison@wfcinc.com.


Seven Grains Natural Market, Akron, OH (10,000 ft2)

SUPPLEMENTS: Garden of Life, RAW Meal (Full line);
Manitoba Harvest, Hemp Hearts;
ReNew Life, Ultimate Flora Critical Care 50 Billion

FOOD: Woodstock Farms, Milk;
Against the Grain Gourmet, Full line;
KeHE, Tree of Life Popcorn

HBC: Naturelle d’Argan, Full line;
The Hain Celestial Group, Alba Botanica Acnedote

BEVERAGES: Zevia, Natural Soda (All flavors);
Hint, Inc., Water;
Mamma Chia, Chia Drinks

UP & COMING: Gluten Free Foods Group, Three Bakers GF Pizza;
Orgain, Inc., Orgain Nutritional Shake;
Sophie’s Kitchen, Vegan Seafood


Better Life Whole Foods, Springfield, MA (2,400 ft2)

SUPPLEMENTS: New Chapter, Bone Strength;
BioNutrition, Pure Green Coffee Bean Extract;
Gaia, Quick Defense

FOOD: Kinnikinnick Foods, Sandwich Cookies;
Sami’s Bakery, Millet and Flax Bread;
Turtle Island Foods, Inc, Tofurky Giblet Gravy

HBC: Thayers, Witch Hazel Pads;
Innersense Organic Beauty, Hair Bath;
Suki, Intensive Nourishing Cream

BEVERAGES: Taste Nirvana, Coconut Water;
Millennium Products, Inc., GT’s Kombucha;
Good Karma Foods, Unsweetened Flax Milk

UP & COMING: Dr. Bronner’s, Coconut Oil;
Daiya, Jack Style Wedges;
Glutenfreeda Foods, Burritos


Vital Edge Nutritional Center, Altavista, VA

SUPPLEMENTS: Pure Essence Labs, One ‘n’ Only;
Solgar, Red Yeast Rice 600 mg;
Source Naturals, Green Coffee Extract

FOOD: Lärabar, Cherry Pie Bar;
Bare Fruit, Cinnamon Apple Chips;
Food For Life, Ezekiel 4:9 Products

HBC: Good Health Natural Products, South of France Shea Butter Soap;
Nature’s Answer, PerioBrite Coolmint Toothpaste;
Crystal, ROCK Deodorant Line

BEVERAGES: Inko’s, Apricot White Tea;
REED’S Inc., Original Ginger Brew;
REED’S Inc., Zero Virgil’s Cream Soda

UP & COMING: Garden of Life, Vitamin Code RAW Prenatal;
Top Secret Nutrition , L-Carnitine Plus Raspberry Ketones;
Dowd and Rogers, GF Baking Mixes


Wealth of Health, Idaho Falls, ID (4,500 ft2)

SUPPLEMENTS: Nature’s Way, Alive! (Full Line);
Nature’s Way, EfaGold Coconut Oil;
Wakunaga of America, Kyo-Dophilus 9

FOOD: Udi’s Gluten Free, Breads;
Rudi’s Gluten Free Bakery, Breads;
Turtle Mountain, So Delicious Coconut Milk “Ice Creams”

HBC: MyChelle Dermaceuticals, Fruit Enzyme Cleanser;
Nubian Heritage, African Black Soap;
Dr. Bronner’s, Liquid Soap

BEVERAGES: Zevia, Natural Sodas;
R.W. Knudsen Family, Just Tart Cherry;
Ice Age, Water

UP & COMING: Nature’s Way, Curica Pain Relief;
Nature’s Way, Liquid Coconut Premium Oil;
Frontera Foods, Grilling Marinades


Sierra Vista Vitamin, Sierra Vista, AZ (1,560 ft2)

SUPPLEMENTS: Nature’s Plus, Source of Life Gold line;
Irwin Naturals, Only One Liquid-Gel Multi;
Wakunaga of America, Kyolic Formula 109;
Positive Power Nutrition, Super Silica

FOOD: Barlean’s, Coconut Oil;
KIND, KIND Bars (Full line);
Raw Local Honey

HBC: NOW Foods, NOW Solutions Tea Tree Oil;
Nubian Heritage, African Black Soap

BEVERAGES: c2o, Pure Coconut Water;
Essentia Water, Inc., Water;
Kombucha (All brands)

UP & COMING:  Nutraceutical Corp, Solaray Fenugreek;
Green Coffee Bean (All brands);
Rhodiola (All brands)


La Sierra Natural Foods, Riverside, CA (9,000 ft2)

SUPPLEMENTS: Aloe Vera (All products);
Green Coffee Bean Capsules (All brands);
Digestive Enzymes (All brands)

FOOD:  Flax Seeds (Bulk);
Chia Seeds (Bulk);
Kellogg NA Co., Loma Linda Big Franks

HBC: NOW Foods, Skin Care Line;
Aura Cacia, Essential Oils;
Life-Flo, Oils

BEVERAGES: Hibiscus Tea (All brands);
Maine Root, Ginger Brew;
REED’s Inc., Ginger Brew

UP & COMING:  Noosa Yoghurt, Yogurts;
The Rising Beverage Company, Activate;
KIND, Nuts & Spices KIND Bars

Published in WholeFoods Magazine, December 2012