What’s Selling is a monthly review of the best-selling products determined from unit sales at six natural products stores around the country, rotated from a base of selected stores. The intention is to provide indications of sales trends.

Retailers: Give your store a chance to shine! Participate in our Monthly What's Selling Column

Questions? E-mail: colleenmorrison@wfcinc.com.


Campbell’s Nutrition, Des Moines, IA (8,000 ft2)

SUPPLEMENTS: MegaFood, Full Line;
Natural Factors, PGX Daily Ultra Matrix;
Embria Health Sciences, EpiCor

FOOD: Barlean’s Organic Oils, Coconut Oil;
Rocky Mountain Grain Products, Hemp Hearts;
Beeler’s, Pork Products

HBC: ShiKai, Borage Therapy Dry Skin Lotion;
Plant Divas, EvanHealy Shea Butter Products;
Indigo Wild, Zum Bar Soaps

BEVERAGES: Millennium Products, GT’s Kombucha;
C2O, Pure Coconut Water;
Eternal Water, Naturally Alkaline Water

UP & COMING: Garden of Life, RAW Probiotics;
Pulmuone Foods USA, Wildwood Organic Salsas;
Garden of Life, RAW Protein 


Better Life Whole Foods, Springfield, MA (2,000 ft2)

SUPPLEMENTS: MegaFood, MegaFlora;
Nature’s Plus, T MALE;
New Chapter, Wholemega Whole Fish Oil

FOOD: Sami’s Bakery, Millet & Flax Breads;
Brad’s Raw Foods, Naked Raw Leafy Kale;
Udi’s Gluten Free Foods, Breads

HBC: Dr. Bronner’s, Castile Liquid Soaps;
Suki Skincare, Balancing Day Lotion;
Natracare, Panty Liners

BEVERAGES: Orgain, Nutritional Shakes;
Taste Nirvana, Real Coconut Water;
Millennium Products, GT’s Kombucha

UP & COMING: LifeFactory, Glass Bottles;
Garden of Life, RAW Meal;
Nature’s Earthly Choice, Farro


Lovey’s Natural Foods and Cafe, Wilmington, NC (6,400 ft2)

SUPPLEMENTS: New Chapter, Multivitamins;
Source Naturals, Melatonin Liquid Sublingual;
Nordic Naturals, Ultimate Omega

FOOD: Bragg, Apple Cider Vinegar;
Nutiva, Extra-Virgin Coconut Oil;
Udi’s Gluten Free Foods, Breads

HBC: Dr. Bronner’s, Castile Soaps;
Aura Cacia, Lavender Essential Oils;
Desert Essence, Tea Tree Oil

BEVERAGES: Zevia, All-Natural Sodas;
Taste Nirvana, Real Coconut Water;
Millennium Products, GT’s Kombucha

UP & COMING: Spectrum, Chia Seed;
Garden of Life, Minami Nutrition Omega-3;
Sibu Beauty, Sea Buckthorn


Bonanza Health Foods, Billings, MT (2,600 ft2)

SUPPLEMENTS: Irwin Naturals, Multivitamins;
Nature’s Way, Vitamin D3;
Enzymatic Therapy, Tart Cherry Ultra

FOOD: Vega, Energy Bars;
Better Batter, Gluten Free Flour;
Udi’s Gluten Free Foods, Breads

HBC: HydraMe, Skin Nutrition;
derma e, DMAE – Alpha Lipoic C-Ester Creme;
Aubrey Organics, Sea Buckthorn Nourishing Bath Bar

BEVERAGES: Reed’s Inc., Virgil’s Diet Root Beer;
Tejava, Iced Tea;
Goosefoot Acres, Dandy Blend

UP & COMING: Udi’s Gluten Free Foods, Full Line;
Terry Naturally, Full Line;
Nature’s Way, Primadophilus Line


Abner’s Nutrition Center, Wichita Falls, TX (2,100 ft2)

SUPPLEMENTS: Carlson Labs, Elite Omega-3 Gems;
Nature’s Secret, Super Cleanse;
Solaray, Multidophilus 12

FOOD: Food For Life, Ezekiel 4:9 Breads;
Woodstock, Organic Dark Chocolate Almonds;
Xlear, Spry Cinnamon Gum

HBC: Nature’s Alchemy, Lavender Essential Oil;
Jason Natural Products, Biotin Shampoo & Conditioner;
Aura Cacia, Sweet Almond Oil

BEVERAGES: Essentia, Water;
Cell-Nique, Pomegranate Super Green Drink;
Vita Coco, 100% Pure Coconut Water

UP & COMING: Nature’s Plus, T Male Capsules;
Garden of Life, RAW Protein, RAW Meal;
Garden of Life, Minami MorEPA Platinum 


Sheri’s Sonshine Nutrition Center, Lodi, CA

SUPPLEMENTS: Health Plus, Colon Cleanse;
BioMed Health, Bao Shi Women’s Herbal Hair Vitamins;
Garden of Life, Vitamin Code RAW B-Complex;
Twinlab, Energy Fuel

FOOD: Rocky Mountain Grain Products, Hemp Hearts;
Bragg, Apple Cider Vinegar;
Fresh Ground Peanut Butter (local)

HBC: Now Foods, Lavender Oil;
Now Foods, Tea Tree Oil;
French Transit, Crystal Deodorant

BEVERAGES: Crystal Geyser, Alpine Spring Water;
RockHumanity, Neo Smarter Water

Published in WholeFoods Magazine, April 2012