What’s Selling is a monthly review of the best-selling products determined from unit sales at six natural products stores around the country, rotated from a base of selected stores. The intention is to provide indications of sales trends.


If your store is interested in being included in our What’s Selling Column, e-mail: colleenmorrison@wfcinc.com.

Country Nutrition, Decatur, IL (2,100 ft2)

Garden of Life, Minami Nutrition MorEPA Platinum;
Aerobic Life, MagO7

FOOD: Udi’s Gluten Free Foods, Bread;
Food For Life Baking Co., Ezekiel 4:9 Sprouted Bread;
Coconut Oil

HBC: Life-Flo, Progesta-Care;
The Hygenic Company, Biofreeze;
Ear Cones

BEVERAGES: Millennium Products, GT’s Kombucha (Multi-Green);
Zevia, Sodas;
Lily of the Desert, Aloe Vera

UP & COMING: NeoCell Corporation, Collagen Powder;
Magnetic Bracelets;
Follow Your Heart, Oil-Free Dressings


Natur-Tyme, East Syracuse, NY (9,000 ft2)

SUPPLEMENTS: New Chapter, Bone Strength Take Care;
Natur-Tyme, B-Healthy!;
Carlson Laboratories, Super Omega-3 Gems

FOOD: Sunshine Acres, Popcorn;
Bell Plantation, PB2 Powdered Peanut Butter;
Udi’s Gluten Free Foods, Whole Grain Bread

HBC: Natur-Tyme, Glycolic Acid;
Honey Girl Organics, Face and Eye Cream;
HydraMé Inc., HydraMé Skin Nutrition

BEVERAGES: Orgain, Nutritional Shakes;
Zevia, Soda;
Langers, L&A Juices

UP & COMING: New Chapter, Supercritical Omega-7;
Nature’s Way Products, Glucomannan Root;
beveri, rBGH-Free Whey Protein


Roanoke Natural Foods Co-op, Roanoke, VA (10,500 ft2)

SUPPLEMENTS: Florida Family Trust, Lakewood Pure Aloe Whole Leaf;
PlantFusion, Multi Source Plant Protein (Vanilla Bean);
New Chapter, Bone Strength Take Care

FOOD: Quinoa Corp., Ancient Harvest Quinoa Pasta;
Annie Chun’s, Seaweed Snacks;
Udi’s Gluten Free Foods, Bread

HBC: Boiron, Arnicare Gel;
Quantum Health, Buzz Away Extreme Repellent;
Hain Celestial Group, Alba Botanica Pure Lavender Sunblock

BEVERAGES: Orgain, Protein Drinks;
Millennium Products, GT’s Kombucha

UP & COMING: Mineral Fusion, Make-up;
Dr. Bronner’s, Fair Trade and Organic Coconut Oil


Wealth of Health, Idaho Falls, ID (4,000 ft2)

SUPPLEMENTS: Nature’s Way Products, Alive!;
Natural Vitality, Natural Calm;
Nutraceutical Corp., Solaray Glucosamine Sulfate

FOOD: Udi’s Gluten Free Foods, Bread;
Flax4Life, Gluten Free Muffins;
Blue Diamond Growers, Nut Chips

HBC: CamoCare Organics, Under-Eye Therapy;
Life-flo, Pure Sea Buckthorn Oil;
Canus Goat’s Milk Skin Care Products, Bar Soaps

BEVERAGES: Zevia, Soda;
Amy & Brian Naturals, All Natural Coconut Juice;
Millennium Products, GT’s Kombucha

UP & COMING: Wakunaga of America, Kyolic Formula 110;
EuroPharma USA, Terry Naturally Curamin;
Nordic Naturals, Children’s DHA


Gregory’s Wheat Shop, Bountiful, UT (2,200 ft2)

SUPPLEMENTS: NOW Foods, L-Tryptophan;
Nutriex Preventive Health, Sport Capsules;
Garden of Life, Super Seed Beyond Fiber

FOOD: Udi’s Gluten Free Foods, Hamburger Buns;
Chocolove, Almonds & Sea Salt in Dark Chocolate;
Nutiva, Organic Extra-Virgin Coconut Oil

HBC: Yoanna Skin Care, Mineral Make Up and Skincare Products;
Desert Essence, Shampoo and Conditioner;
NOW Foods, Toothpaste

BEVERAGES: O.N.E. Coconut Water, Active;
Bragg, Apple Cider Vinegar & Honey; Concord Grape and Açaí;
Ice Age Glacier Water, Water

UP & COMING: Beanfields, Bean & Rice Chips;
Garden of Life, Minami Nutrition Fish Oil Softgels;
Hain Celestial Group, Spectrum Chia Seed
Omega-3 & Fiber


Health Hut, Brentwood, CA

SUPPLEMENTS: Life’s Fortune, All;
Bell Lifestyle Products, All;
ReNew Life Formulas, Probiotics

FOOD: Gluten Free/Wheat Free;
Alternative Baking Company, Cookies;
Grains (All)

HBC: Apex Cosmeceutical Industry, DermaK;
Sibu Beauty, Sea Buckthorn;
Tate’s, The Natural Miracle Conditioner

BEVERAGES: Zevia, Sodas;
Vita Coco, Coconut Water;
Electrolyte Water

UP & COMING: Natural Vitality, Natural Calm;
Twinlab Corporation, Vitamin D3 1000 + K2 Dots;


Published in WholeFoods Magazine, December 2011