Jarrow Formulas

1824 S. Robertson Blvd., Los Angeles, CA 90035, www.jarrow.com

Jarrow announces the launch of ChoLess Optimizer, a combination of red yeast rice, artichoke extract, tocotrienols and sesame seed lignans. High-potency sesame seed lignan source SesaPlex is a proprietary source of 10% sesamolin and of 30% sesamin. The supportive effect on blood lipids of sesame seed lignans has been well established in clinical trials. Lignans also support healthy blood glucose, blood pressure, reduced C-reactive protein and a healthy ratio of HDL to LDL cholesterol. The artichoke extract helps inhibit LDL cholesterol, while tocotrienols also help protect cardiovascular function by altering the biosynthesis of cholesterol.

“ChoLess Optimizer targets the primary pathways involved in cholesterol synthesis and elimination with a comprehensive formula that goes beyond cholesterol to address the issue of normal inflammatory response,” explains Dallas Clouatre, Ph.D, who spearheads product development for Jarrow Formulas. The suggested retail price (SRP) for Jarrow Formulas’ ChoLess Optimizer is $39.95 for a bottle of 120 tablets. Recommended usage is two tablets two times per day or as directed by a qualified health care consultant.

Pressure Optimizer from Jarrow Formulas has been upformulated, and now includes MegaNatural BP Grape Seed Extract, AmealPeptide and all-new botanical extracts. A combination of nutrients that help promote blood pressure health and may support healthy blood vessel function, Pressure Optimizer now has Glycostat wild bitter melon extract, which may beneficially affect nitric oxide production and the angiotensinrenin system. Lactotripeptides, which are produced by the fermentation of milk proteins, support blood pressure health and arterial compliance.

“The newly included ingredients are a boon for nutritional blood pressure health,” says Brad Douglass, Ph.D., a consultant for Jarrow Formulas. “In particular, the Glycostat wild bitter melon and MegaNatural BP grape seed extracts exhibit properties superior to comparable preparations.”

The formula also contains SesaPlex sesame seed extract and celery seed extract and magnesium. Celery seed extract has been traditionally used as a kidney tonic for its diuretic properties. Components of celery seed may have beneficial effects on microvessels. The SRP for Pressure Optimizer is $33.95 for 60 tablets.

Published in WholeFoods Magazine, December 2010