San Ramon, CA—U.K.-based retail technology company Impulse Logic announced plans to expand to and heavily invest in the U.S. grocery industry and other retail sectors. To lead its growth plans on both sides of the Atlantic, the company appointed U.K. retail industry veteran Matthew Frost as CEO. Frost replaces Impulse Logic Founder, Les McNeill, who now serves as chief technology officer and leads the company’s development team at its new U.S. headquarters in San Ramon, CA.

“Amid the coronavirus crisis, consumer buying patterns are changing at lightning speed and forcing retailers to scramble to fulfill orders online and in store," Frost said in a release. "With the added pressure of global supply chain challenges and out of stocks, we see this as an ideal time to bring our proprietary store multichannel technology to the U.S.”

As noted in the release, grocery retailers are under increasing pressure to reduce costs, increase sustainability efforts, and be nimble in the changing marketplace. Impulse Logic aims to help with a suite of data-driven logistics management tools that enable retailers to seamlessly track product availability in store and online, minimize out of stocks, and provide better customer service. According to the release, retailers can deploy Impulse Logic’s technology without making changes to their legacy systems, so initial investment costs can be controlled. 

“Customer experience is king and the only way to achieve that is through efficient operations that ensure the right products are in the right place at the right time,” Frost said. “Our advanced predictive analytics create the optimal product flow through the store to optimize labor availability, ensure product availability, reduce waste, and increase profits. Essentially, we are ensuring that the last 50 yards from warehouse to shop floor are optimized. This allows stores to better manage daily inventory to drive sales.”

The company also aims to help retailers achieve their sustainability goals with tools to reduce waste, particularly on fresh food items. According to the release, with the help of Impulse Logic’s solutions retailers can achieve precision inventory management that enables them to eliminate more than 50% of waste losses.