Medicine Hunter Chris Kilham visits KSM-66 Ashwagandha’s farms in Rajasthan to learn about the company's sustainable farming practices. At the top of KSM-66 sustainability priorities: Good wage practices and benefit sharing, which in turn create happier farmers who produce better-quality products. Some of these practices include schooling, healthcare, and more. Furthermore, community and female-empowerment are top areas of focus for the brand, according to Kartikeya Baldwa, Founder and CEO of Ixoreal Biomed (KSM-66 Ashwagandha). Many of the female farmers have grown up together and know each other in the community. Their children even play together, highlighting the brand’s intention to support the wider surrounding community and keep the community healthy, thriving, and happy. Sustainability involves every part of the chain of trade. Baldwa values inclusivity and views the company’s employees as family, creating a space where farmers take pride in their harvest and feel that the farms belong to them.

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