Danisco has launched PinVita, a new brand of sterols extracted from a sustainable pine source. Says the company, “PinVita phytosterols are a pure and effective way to keep the heart and arteries in shape by lowering the level of unfavourable LDL cholesterol in your blood by reducing cholesterol absorption.”

Langebrogade 1, DK-1001 Copenhagen, Denmark, www.danisco.com

Published in WholeFoods Magazine, October 2011