New from LycoRed is a natural beta-carotene color called Lyc-O-Beta 1% CWS. Lyc-O-Beta is available in a powder that instantly dissolves when mixed with cold water. The heat-stable ingredient provides a natural and vibrant color and ensures the daily dietary requirement for vitamin A.

377 Crane St., Orange, NJ 07050, www.lycored.com

Published in WholeFoods Magazine, September 2011