OptiPure Technologies has launched IncaCartilago, a high-quality chondroitin that offers targeted benefits for bone and joint health. According to studies, this Humboldt squid-derived chondroitin enhances the production of collagen; enhances osteoblastic and osteocalcin formation, replication and expression; and selectively binds to midkines (which are responsible for pain sensation).

6984 Bandini Blvd., Los Angeles, CA 90040, www.optipure.com

Published in WholeFoods Magazine, April 2011