Nielsen noted that overall CPG sales were +21.5% for the week ending 3/28/20, vs. the same week in 2019. For the week ending 3/21/20 vs. the same week in 2019, overall CPG sales were +67.9%.
A closer look:
Produce:
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The category overall has been trending up, as people choose healthy options that support wellbeing. Potatoes topped the category for growth, at +77.7% for the one-week period ending 3/28/20 vs. same week previous year; and +110.8% for the latest 4-week period. Next is Garlic, up +69.3% for the 1-week period. Carrots (+26.8%) and asparagus (+2.1%) were also on the list of top gainers.
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For fruit, oranges (+41.6%), avocado (+22.8%), and bananas (+11.7%) , and apples (+6.2%) saw the most growth.
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Fresh meat alternatives didn't top the list, but did show major growth--+255.3% for the one-week period ending 3/28/20 vs. same week previous year; +298.2% for the latest 4-week period, while fully cooked meat alternatives were up +50.2% for the one-week period.
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Oat milk was up +317% for the one-week period ending 3/28/20 vs. same week previous year; and +413.2% for the latest 4-week period.
- Vitamin C-rich orange juice topped the list, up +39.4% for the one-week period ending 3/28/20 vs. same week previous year; and +38.3% for the latest 4-week period.
- Baking yeast was up +456.7% for the one-week period ending 3/28/20 vs. same week previous year; and +335.5% for the latest 4-week period.
- Ice cream (+29.8%), popcorn (+29.4%), and potato chips (+23%) rounded out the top three gainers.
