Company Description

Trace Minerals Research (TMR) is the ionic mineral supplement brand you’ve known and trusted for over 40 years and is America’s #1 selling trace mineral brand according to data gathered by SPINS^®. Until 1999, TMR only had a handful of products. But in that same year, three visionary TMR sales representatives saw the monumental growth potential these and future products had. Combining their resources, the reps purchased TMR and began strategically launching and marketing an ever-growing line of products.

Today, TMR offers improved delivery systems, bulk minerals, private label ingredients and a strong international presence. Company sales have increased by over 500%, and more than 50 products have been added to the product line. Due to this rapid growth, TMR has more than doubled the size of its facility and the number of its employees—all while retaining the product quality and corporate integrity that enabled the growth.

Our strategic growth and global marketing initiatives have positioned the TMR brand as an industry-leading provider of ionic trace minerals.

Mission. At TMR, we envision a world where people are empowered and in charge of their own health; a time when all consumers are committed to living a healthier lifestyle; a day when ionic trace minerals are a part of every consumer’s daily supplement intake. For over 40 years, TMR branded products have been recognized around the world as the pioneer of ionic trace mineral products that have supported consumers in living healthy lives. During that time, we have remained committed to six core values:

1. Uncompromised quality that our customers can depend on.

2. Unmatched service that keeps our customers smiling.

3. Continued revenue growth through innovation and product development.

4. Educational pursuits resulting in a more-informed consumer.

5. Leadership within our industry.

6. Loyalty and fairness to our trusted employees and business partners.

We stand by these principles and believe they will help us improve the world we live in.

Key Market Areas

1. Liquid/Tablet Minerals

2. Single Minerals

3. Energy/Performance

4. Sports Nutrition

5. Multivitamins/Multi-Minerals

6. Bone & Joint

7. Weight Management

8. Children’s Formulas

9. Greens/Reds

10. Stress/Sleep Support

11. Digestive Support

12. Immune Support

13. Organic Food Bar

14. Cardiovascular Support

15. Exotic Fruits

Major Products/Service Offerings

1. ConcenTrace^® Trace Mineral Drops

2. Greens Pak

3. Electrolyte Stamina Power Pak

4. Mega-Mag

5. ConcenTrace^® Trace Mineral Tablets

6. Electrolyte Stamina Tablets

7. Liquid Vitamin D3

What's New?

In March 2015, TMR launched a line of clean sports nutrition products, including a pre-workout, post-workout, and liquid zinc-magnesium-aspartate. Each product contains no artificial colors, flavors or sweeteners, is non-GMO, gluten free, certified vegan and is formulated with only the highest quality ingredients for elite athletes who know that clean supplements are essential for heightened performance.

Published in WholeFoods Magazine, July 2015