Naperville, ILL—KeHE is planning a food packing event at Natural Products Expo West, according to a press release, looking to fight food scarcity.
KeHE and their philanthropic arm, KeHE Cares Foundation, debuted the event last year, where they packed 2,000 boxes, or 100,000 meals. This year, they have a new goal: 3,000 boxes, equaling 150,000 meals, in two and a half hours.
Related: KeHE Cares Partners With the Children’s Hunger Foundation In Food Packing Event KeHE Aims to Help Eradicate Human Trafficking KeHE Debuts Program to Maximize Growth of New BrandsLaura McCord, KeHE’s Executive Director of Sustainability & Corporate Responsibility, said in the release: “When we learned that almost 1.7 million people in Los Angeles County are living below the poverty line, we knew we wanted to do something to help. As KeHE continues to evaluate our impact, we wanted to help those that are hungry as well as encouraging our fellow Expo West attendees to do the same.”
Ari Goldsmith, KeHE’s VP of Marketing, added: “Food industry trade shows like Expo West are known for their never-ending aisles of trending health food products. We are privileged to be in a community of abundance. We are pleased to come back this year with another opportunity that allows others to share the abundance with those in need.”
The event will begin at 7:30 a.m. PST on March 5 in the white tent outside the Anaheim Marriott. Volunteers will pack boxes including staples donates by KeHE supplier partners including Walnut Acres, Arrowhead Mills, Cascadian Farms, Annie’s Homegrown, Sahale, Nutiva, and more. The boxes will be distributed to families in need by the Children’s Hunger Fund.